Factors that influence your rank on Search Engine Results Page
Search engine ranks aren’t just about keywords anymore. In fact, they’re rarely about keywords these days. So if your rank isn’t going up as you hoped, it might be because you’re not paying attention to what influences a better rank.
Social media influences your rank more than you can ever think. The more active you are on social media, the higher your post might be in a search engine result page. Instagram is huge now. So, Instagram likes, Facebook shares, backlinks via social media and Pinterest activity can increase your search engine rank a huge deal.
Your site’s content can influence your rank in numerous ways. One, if it is well written, has good use of keywords, and is optimized right, search engines can index and crawl it easier; thus, resulting in a better rank. The overall word count might influence your rank too, especially if you write helpful, in-depth, and long articles as opposed to short 200 word snippets. When you put keywords in your title, it can help influence your rank as well.
Your website’s usability greatly impacts your score. If a website is hard to navigate or difficult to decipher, people won’t visit or share your site. Also, you might have a higher bounce back rate, which could lower your search engine rank.
Things That Don’t Matter
According to Search Metrics, there are four things that have little to no impact on your search engine rank. Using AdSense blocks, for example, has little impact. Your title character length and whether or not you put a keyword in the H1 slot also don’t seem to influence your rank much at all.
According to that same study, the most influential items included:
- Instagram likes
- Facebook Shares
- Facebook Likes
- Length of URL
- Number of Internal Links