One of the most popular things out there on the Internet is Google. Google dominates the field of search engines. A recent study shows Google handles generating more than 70% of the clicks to web pages. Adwords basics is the first step towards handling this step.
Google has also devised a way to be able to put Internet marketing through a whole different level. With market dominance, it has the capacity to set up a new pay-per-click system . Google has developed what is not referred to as Google Adwords.
WHAT IS GOOGLE ADWORDS?
Google Adwords promises good advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites that have the highest bids.
If someone searches a keyword or phrase on Google, he will see ads on top of the organic results. These are the advertisements through Google Adwords. These websites pay to show their visibility on the first page of Google when users type a certain phrase.
Businesses bid for their preferred keywords when they use the Adwords system. For example, a business selling laptops may opt to bid for phrases such as “laptops for sale”.
Bidding in the Google Adwords basic system to get the spot on two factors: the click-through-rate and the amount of the bid. The amount of the bid will depend on the bidder himself. Bids can go as low as a nickel per click up to fifty dollars per click. The bidder must know how much to spend because the system charges the bidding price.
HOW TO ENGAGE IN ADWORDS
If one looks into using the Google Adwords basic system as an advertising tool, a few steps can follow.
The first step is account creation. Google will guide you through this process. But, there are several things that one should take into consideration. He should take into mind the different strategies that he would want to use right from the start.
He should also target the right market selecting which he would want his ads to appear. If one sells products which would be of no use for citizens of other countries he might stick with his own country. He wouldn’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an Adgroup is also a basic step in using the Google Adwords basic system. One should be able to conceptualize and design an enticing advertisement
Google will ask an advertiser what he would want to put in his advertisements. The advertisement should contain a title line and a body. The title line should be the greatest of 25 characters. And the body should contain the greatest of two lines which contain 35 characters each.
The real challenge in designing advertisements for Google Adwords is to attract customers.
The link should be a web page wherein he can find information that is important to him. This can be the “products” section of the website.
These are just some of the basic things that one must be able to digest to get a feel of what Google Adwords is all about. One must be diligent in studying the different aspects of this system to be able to get the most out of it.
Basics Of Google Adwords
The various benefits of using Google Adwords are :-
Adwords Basics comprises of the following :-
1. Display Network– Display network should before starting your first campaign and adverts are well displayed on the official website of google when a keyword enters. Most people are not aware Google has a huge display network that will be full of millions of other websites.
If you get the chance to go to another website,there are the chances they are from google. Google has 2 million partnership sites that display adverts which are exchanged for revenue advertising. This also means that you can target people who browse their favorite sites or who watch youtube or even those who check their Gmail accounts.