One of the most popular things out there on the Internet is Google. Google dominates the field of search engines. A recent study shows Google handles generating more than 70% of the clicks to web pages. Adwords basics is the first step towards handling this step.

adwords basics

Google has also devised a way to be able to put Internet marketing through a whole different level. With market dominance, it has the capacity to set up a new pay-per-click system . Google has developed what is not referred to as Google Adwords.


Google Adwords promises good advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites that have the highest bids.

If someone searches a keyword or phrase on Google, he will see ads on top of the organic results. These are the advertisements through Google Adwords.  These websites pay to show their visibility on the first page of Google when users type a certain phrase.


Businesses bid for their preferred keywords when they use the Adwords system. For example, a business selling laptops may opt to bid for phrases such as “laptops for sale”.

adwords basic

Bidding in the Google Adwords basic system to get the spot on two factors: the click-through-rate and the amount of the bid. The amount of the bid will depend on the bidder himself. Bids can go as low as a nickel per click up to fifty dollars per click. The bidder must know how much to spend because the system charges the bidding price.


If one looks into using the Google Adwords basic system as an advertising tool, a few steps can follow.

The first step is account creation. Google will guide you through this process. But, there are several things that one should take into consideration. He should take into mind the different strategies that he would want to use right from the start.

He should also target the right market selecting which he would want his ads to appear. If one sells products which would be of no use for citizens of other countries he might stick with his own country. He wouldn’t want to get charged by generating clicks from people who do not belong to the target market.

The creation of an Adgroup is also a basic step in using the Google Adwords basic system. One should be able to conceptualize and design an enticing advertisement


Google will ask an advertiser what he would want to put in his advertisements. The advertisement should contain a title line and a body. The title line should be the greatest of 25 characters. And the body should contain the greatest of two lines which contain 35 characters each.

The real challenge in designing advertisements for Google Adwords is to attract customers.


The link should be a web page wherein he can find information that is important to him. This can be the “products” section of the website.

These are just some of the basic things that one must be able to digest to get a feel of what Google Adwords is all about. One must be diligent in studying the different aspects of this system to be able to get the most out of it.

Basics Of Google Adwords

Adwords functions on a principle which bases on the concept of bidding and shows what all ads show. The party who bids the largest number occupies the top spot and others will occupy the other slots under. Most of the keywords offer 3 to 4 ad slots which show at the results page top, there is no necessity for you to be the number 1.
adwords basic 
Users can choose if their ad’s to come only on google’s search network or appear in partner’s websites. These two have plusses and minuses and its interesting to note that ads are not limited to Google alone. In simple language, Adwords and other PPC networks
function in this manner. People bid on keywords and based on their bid shows where their ads display. This process gets fast with the introduction of advanced features and technology.

The various benefits of using Google Adwords are :-

1. It comprises of one of the largest PPC networks.
2. Has the capacity to occupy a wider reach.
3. Has millions of websites partners available.
4. Very quick to set campaigns up.
5. Results produce fast.
6. Bidding takes place in a smart manner and budgets are prepared
in an efficient manner.
7. It occupies great tools and analytics also takes place in a advanced level.
Adwords Basics comprises of the following :-

1. Display Network– Display network should before starting your first campaign and adverts are well displayed on the official website of google when a keyword enters. Most people are not aware Google has a huge display network that will be full of millions of other websites.

adwords basic

If you get the chance to go to another website,there are the chances they are from google. Google has 2 million partnership sites that display adverts which are exchanged for revenue advertising. This also means that you can target people who browse their favorite sites or who watch youtube or even those who check their Gmail accounts.

2. Quality Score– Adwords basics process is simple but complicated and quality score plays an integral part of the score and your ctr rate , landing page quality, keyword relevance along historical Adwords account performance play an important role. If you want your PPC campaign to be successful,your quality score needs to improve.
To have an improvement over your quality score the following points are taken into account:-
1. relevant and new keywords need to be researched to be added to your campaign.
2. Keywords should organize themselves in an effective manner.
3. Your landing pages should optimize so that they stay relevant
4. Negative keywords can also optimize.

Let us look at some Basic Adwords basics:-
1. Adwords Basic – How Ad is created stage 1 – If no PPC experience is present Adwords can look confusing. It can also be difficult to know where to start. There will be 7 sections in which you can work on your ads.
2. How Ad is created stage 2 – In this process, it is split into two sections and they comprise of the targeted keywords and the advert itself.
January 20th, 2021 07:15 am