Different types of SEO
There are different types of SEO that you can do on your website. Some of them are more effective and some less. We will discuss two of the types. They are Black Hat SEO and White Hat SEO.
Black Hat is all about using shady SEO techniques to improve your ranking using illegal ways. White Hat is the opposite. There is a risk because millions of sites are ‘dead’ in Google because of using these shady SEO techniques. I recommend you to learn White Hat search engine optimization techniques.
Black Hat SEO
There are some shady SEO techniques that you don’t want to use. First is repeating your keywords, for example making a page with thousands of keywords. The next technique is hiding your keyword by using the same text font color as the background.
It worked before but times are changing. Also manipulating your keyword density to achieve the exact % density that search engine is looking for. It’s all abuse and for such techniques, Google might actually ban your site might actually.
White Hat SEO
I would like to share with you proven, safe on-page free SEO techniques: Add keywords to HTML meta tags and title of the page. If you post on blogs, use your keyword in your blog titles, it will automatically place your keyword in the page description for single post pages.
Add keywords to your URL. For example thesearchie.com/my-main-keyword/.Make your keywords bold. Because, people will understand faster that’s the page they were looking for.
Search Engine gives more points for a bold keyword. Use the keyword in your domain name. Use your keyword a few times on-page, don’t exceed it or Google will ban your site.
Link to other sites that are high for your main keyword. Use your keyword in H1 and H2. I hope these effective and safe free SEO techniques will help you to achieve great results in Google. On-Page Optimization is still important to factor in search engine optimization and it will always be.