Digital Marketing

SEO and SEM Services

seo and sem services

Whenever search engine optimization (SEO) and search engine marketing (SEM) gets talked about, different entities and individuals have their interpretation on its scope. Let’s see the top 14 SEO and SEM services every company offers.

14 SEO and SEM Services

On Page SEO Services

seo and sem services

1. Content development

Creation of content based on popular keyword searches by target users.

2. Website fixing

If there is an existing website, this includes improving the code, url, meta-tags, text, navigation, sitemap and analytics installation, and others with the intent of making sure that search engines pick up the valuable information that is being disseminated by the site.

3. Website performance & maintenance

Analyze monitoring reports and update website based on findings. Common tasks are reduction of bouncing pages, improve page size, develop new content or navigation path to ensure visitors will find what they need from the site.

Off Page SEO Services

seo and sem services

4. Directory submissions

Paid, free, reciprocal, deep link directories tapped though it is dependent on client’s budget.

5. Search engine submission

Paid and free search engines to ensure that the client’s site can be found.

6. Article writing and submission

Writing a high-quality article that gets disseminated to popular article directories for re-publishing. This in turn results to traffic generation and search engine visibility.

7. Online press releases

If the site has a major announcement, an online press release is also suitable as this gets picked up by major publications, e-zines, and blogs.

8. Link build-up

This is trading links with other websites that have similar niche.

9. Paid advertising

This can come in the form of online ads. It allows the client also to discover and validate keywords they chose, for effectiveness.

10. Local sites and maps

Registering at country level directories and search engines. In addition, making the entity visible in various map sites.

11. Blog marketing

This can include creation of blogs and linking campaign from various blogs.

12. Social Bookmarks

Submit your site, blog, video, or photo to various social media and bookmarking sites.

13. Wiki

Mention your entity in various wiki sites accurately.

14. Social networking

This may include creation of brand profile, product page, and invite users to become followers.

There is a lot more we can mention. But the above 14 will give you an idea on the SEO and SEM services can cover.

March 23rd, 2020 09:41 am

5 Things to consider while link building in SEO

link building in seo

Link building in SEO is the most difficult part of the search engine optimization process. This is where every webmaster spending their time most to lift their site in every search engine ranking.

Taking into account or as a sample is an SEO contest like Busby SEO Test where every entry is pushing their entries to the top of the search engine with thousands of backlinks are generated to help their site. But to be effective, what are the things you need to consider in the link building process. Let us list a few of them.

Steps in link building in SEO

link building in seo

1. Proper Anchor Text

Let us say you want to rank in “Busby SEO Test Contest” key phrase. Having a backlink with “blog” as an anchor text will have less weight in your ranking(though still considered as a linkback) over a link back with the complete key phrase you are targeting.

2. Relevancy of Backlinks

If you are link building, a much better approach to get links is to stay on topic. If your site niche is medicine, put more effort into getting links with medicine content rather than pursuing links coming from cars.

3. Linkback Authority

Pay attention to sites with google authority status. Google authority sites tend to have site links over search engine result page. If possible in combination to tip #2 get a link from those sites.

link building in seo

High PageRank sites like having a Google Pagerank 6 to 8 can also be considered as an authority site considering their score on search engine eyes.

4. Link Farm or free for all links

Try to avoid those site, normally search engines ignore most of this site and will just be considered as spam heaven.

5. Your website structure

This is the most important thing to consider. Don’t expect someone will link back to you if you have no content, product, services to provide. Have your site organized and structured before proceeding in the link building in SEO process.

Those five factors though mostly basic in terms of search engine optimization, they should not be ignored in doing link building for your site. Incoming links are a measurement of the popularity of your site but to note that the quality of links is important over quantity.

May 27th, 2020 02:10 pm

Pros and Cons of Today’s Web Application Environment

In Web Application Environment, there are very obvious pros and cons to creating Web applications on the Internet. While desktop applications continuous struggle with cross-platform compatibility issues, often fraught with completely different rules for handling code, Internet applications are much simpler to port between browsers. Combine that with the fact that only a few large-scale browsers contain the vast majority of the user base, and you have a means of deployment that is much more stable across different users in Web Application Environment.

 

Web Application Environment
Web applications, so, can be located at one single server location and accessed by all. Any changes/improvements to the functionality can be delivered in one central location and take effect immediately. Far more control left in the hands of the developers, and they can quite often continue to create and maintain a superior product.
 
There is also the much-appreciated benefit to being able to create and maintain a single code base for an online application. If you were to create a desktop application or learn some web application and then deploy a patch for a bug fix, the user must either reinstall the entire software package or somehow gain access to the patch and install it. Furthermore, there can be difficulty in determining which installations affected.[the_ad_placement id=”content”]

In Natural, everything comes with a price. While delivering an application from a central server location is quite nice from a maintenance point of view, the problem arises that the client needs the means to access said point of entry. The Internet provides a wonderful way to do this, but the question of speed comes into play immediately.[the_ad_placement id=”content”]
March 11th, 2020 12:45 pm

Trying to learn how to blog?

Then you’ve come to the right place.

Blogging is one of the most fulfilling ways of earning money while also sharing what you know with the world. However, it’s a huge leap to take from idea to earning money. To help you get started in the world of blogging, we’ve put together this guide to show you exactly how to blog.

blog

How to Start a Blog That Will Make Money?

Whether you’re tired of barely scraping by with your 9-5 or are looking for something to keep you busy as a stay-at-home mom, dedicating your time to maintaining a blog can be a viable means of bringing in a steady income.

In fact, there are hundreds of bloggers out there who earn $40,000 a year or more just by blogging about things that interest them! Okay, so there’s a little more to it than that.

Being able to write well about topics that matter to you is one aspect of running a successful blog, but there are many other factors that come into play as well. From knowing how to utilize a content management system to understand the basics of search engine optimization, there are quite a few technical skills you’ll need to develop in order to run a successful blog that actually brings in money. Still, if you have the dedication and ambition, you can certainly turn to blog into a part- or even full-time career!

The average salary of a blogger varies greatly, with most bringing in a few hundred dollars per month. The great thing about blogging, however, is that the possibilities are endless, and it is possible to earn a comfortable full-time living on blogging—if you know how to engage your audience and utilize the tools/resources available to you.

Interested in blogging but not sure where to start? We’ve got you covered. By following five key steps, you can be well on your way to launching, promoting, and monetizing a blog.[the_ad_placement id=”content”]

Step One: Decide on Your Blog Topic

First things first: what will you blog about? These days, you can find dozens (if not hundreds) of blogs on just about any topic imaginable. From travel and parenting to food and beauty, everybody has a niche. The key is finding yours.

Follow Your Passions and Skills

Start by thinking about your passions, skills, and hobbies. What are you good at? If you have a college degree or some other kind of formal certificate in a certain topic, this can be a good place to start.

After all, a formal degree will help to boost your reputation as a thought leader in the industry right off-the-bat. Even if you don’t have a college degree, however, you have skills or specific knowledge you’ve acquired over time that others could benefit from.

For example, if you’re a parent, starting a “mommy blog,” where you share lessons in parenting and similar stories could be a great place to start.

Consider Current Trends

Of course, in considering your blog content, you’ll also want to consider current trends and your potential reader audience.

For instance, while having a Master’s degree in English etymology is quite the accomplishment, you may have a hard time reaching a broad reader base on such a specific and technical topic.

Instead, consider the fact that the most successful blogs are typically based on topics that appeal to a wide audience. This is why food, parenting, and beauty blogs are so popular![the_ad_placement id=”content”]

Grab a Good Domain Name and Reliable Host

Once you’ve decided on a general topic/focus for your blog, it’s time to snag a domain name and hosting for your site. Choosing a domain name is more important than most new bloggers realize; you’ll want to select something that’s:

  • easy to remember
  • not too long
  • catchy or clever

Ideally, your domain should be a “.com” and should contain keywords that relate to your blog topic itself. Just be sure to avoid any potential copyright issues or legal problems when establishing a domain. In choosing a host for your blog, there are literally hundreds of options and it can be overwhelming to try and decide on just one.

Taking the time to do your research, explore hosting packages, and read reviews for hosting companies can make all the difference. Many companies that sell domain names also offer hosting as part of a package, so you might be able to save money by buying your hosting from the company you use to register your domain.

Step Two: Set Up a Content Management System

Next, it’s time to decide on a content management system (CMS). This is where things can become a bit confusing for the first-time blogger. But don’t worry; this stuff really isn’t as complicated as it sounds.

What is a CMS and Why Do You Need One?

Specifically, a CMS refers to an application that allows bloggers (and other digital content producers, such as website owners) to easily create websites without the need to be able to code from scratch. This is ideal for the average beginning blogger, who doesn’t know much (if any) HTML or CSS but still wants to be able to build a functional site and blog from scratch.

A CMS may also have additional features, such as online support, the ability to install extensions and plug-ins, audit logs, and more. Many CMS options will also have their own themes available that can be easily integrated into your blog or site—some of which are customizable.

A CMS will save you a great deal of time, hassle, and money on building a site from scratch. Instead, you can easily choose a theme, customize it to suit your needs, and be ready to post in the matter of minutes.

A CMS also makes it easier for you to create a unified look and feel on your site, make changes as needed, and manage content with ease.

Some CMS options also have features that allow you to schedule content posting in advance, so you can write a blog and schedule it to post on a certain date and time.

How to Choose the Right CMS

Generally, for beginning bloggers, WordPress is a good place to start because they have affordable hosting, allow you to use your own domain for a small fee, and also offer plenty of blog templates (both paid and free) to suit your needs.

Blog

Their interface is also very user-friendly, which is ideal for those who are new to running their own blog or website. If you want to explore other options, however, there are some tips worth keeping in mind that’ll help you select the right CMS for your needs.[the_ad_placement id=”content”]

Start by considering the specific features your blog will need, both now and in the future. For example, do you plan on starting your own online store to further monetize your blog at some point?

If so, then you’ll need a CMS that supports eCommerce. You will also need to consider your specific budget. How much per month can you afford to spend on your blog CMS? Obviously, when your blog is first starting out and not making as much (if any) profit, you don’t want to be stuck with a hefty CMS bill.

Some of the most popular CMS platforms to consider for bloggers (aside from the aforementioned WordPress) include:

  • Drupal
  • Joomla
  • Blogger
  • CPanel

Some Tips on Setting Up a CMS For Your Blog

Once you’ve decided on the content management system that’s right for your needs, it’s time to get started. For the sake of explaining the basic process (which more-or-less applies to all CMS options), we’ll use WordPress as an example here.

You’ll need to begin by installing WordPress through your website host, which you can do either manually or through the host itself (most should have an option for WordPress due to its popularity).

From there, you can login to your WordPress account and access your site’s preferences and options. The first thing you’ll want to do once you’re logged in is to change the design of your site. You can do this by going to the “appearance” menu and selecting your desired theme.

There are plenty of free WordPress themes out there, but you can purchase more advanced themes or even hire somebody to create one for you.Once you’ve selected your theme, be sure to test it not only on your computer, but on your mobile devices as well.

Responsiveness is key, especially considering more and more people these days are using their mobile devices (such as tablets and smartphones) to access their favorite websites.[the_ad_placement id=”content”]

Also be sure to take the time to create an “About Me” page and customize your blog a bit so that first-time visitors will have an idea of what your blog is about without necessarily having to read through an entire post. From there, take the time to become familiar with WordPress (or your other chosen CMS) and how it works.

You should have a sidebar available with options to create separate pages, install plug-ins and extensions, and create new posts. Depending on the specific CMS you have chosen, there may be additional features that allow you to keep track of your website traffic, page views, and other statistics that can give you a better idea of how your blog is performing.

These tracking and reporting features will become extremely useful as you begin to post on your blog, especially since this will allow you to specifically track how well each blog post is doing, how many people it is reaching, and other metrics.

Step Three: Start Blogging!

Now that you have a better idea as to how your CMS works, it’s time to start with your first blog posts. This is where taking the time to reflect on your audience and what will interest them becomes so important. With so many competing blogs there, the chances are good that whatever topic you’re thinking about writing about has already been done!

In fact, did you know that there are already almost 4 million mommy blogs on the Web, and that 14% of moms with at least one child run a blog? With that in mind, you’ll need to find a way to make your content more engaging, interesting, and unique than all the other blog posts already out there.[the_ad_placement id=”content”]

Come Up With an Engaging Title

Your blog title is the first thing your potential readers will see, so it’s important that your title is eye-catching and encourages the viewer to click and read more. A dull blog title can cause people to scroll right past your blog link, even if the content itself is fantastic. All too often, new bloggers find themselves facing a case of “writer’s block” when it comes time to start their blogs because they can’t come up with a creative title.

If this is a problem you face, consider writing your blog first and then coming back to write the title at the end. After all, as content manager Amanda Hyer explains, “It doesn’t matter if you craft [your title] in the beginning, middle or end — regardless, you should make sure that it’s interesting and intriguing enough that people will want to read your post as soon as they see it.”

By the time you’ve written your blog, you’ll have a better idea of your main points and can craft an engaging and enticing title with greater ease.

Make Your Writing User-Friendly

Just as your title is vital, your introduction paragraph is also super important in getting people to continue reading. Ideally, introductions should be relatively short and to-the-point, in addition to providing a general overview of what the blog will be covering.

If you can, the introduction paragraph is also a good place to include an interesting quote or statistic that’s relevant to your blog topic.

Another thing to keep in mind when it comes time to write the “meat” of your blog is to make it as user-friendly as possible. Readers should be able to easily skim through your blog post and get the gist of your ideas without necessarily reading it word-for-word.

This is where bullet points and strategically placed subheadings can make all the difference. By breaking your post up into several key ideas, readers can skim as needed, in addition to being able to better navigate your post if they need to refer back to something.[the_ad_placement id=”content”]

Subheadings and bullet points also help to break up blocks of text, which can be a visual “turn off” for your readers otherwise.

These features can be the difference between your readers feeling like they’re reading an inviting piece of text and feeling like they’re back in their high school English class reading a long, boring essay.

Find and Develop Your Voice Over Time

Keep in mind that your first blog posts are probably not going to be your most successful, and they likely won’t represent your best work as a blogger. This is especially true if you’re new to blogging in general.

As you write more blog posts, you’ll develop your own voice over time, and you’ll improve as a writer. You’ll also gain a better understanding of your audience, which will make it easier for you to tailor your writing to them. The key is to always be striving for improvement!

Don’t Forget to Incorporate Images and Other Media

Finally, don’t forget that humans are visual creatures—today more than ever. This is exactly why, as you scroll through your Facebook news feed, you’re beginning to see more and more images and videos (and less plain text).

With that in mind, it’s never a bad idea to incorporate relevant photos, videos, and other media into your blog posts (as long as they’re relevant and will contribute to your reader’s experience). If you choose to incorporate any media into your blog posts, just be sure to give credit where it’s due.

Failure to give credit to a photographer or other blogger could result in litigation, which you definitely don’t want. For photographs, using the Flickr Creative Commons is a good place to start when it comes to finding stock and other photos that you can use on your site.[the_ad_placement id=”content”]

Step Four: Optimize (And Monetize) Your Blog

Okay, so now you’ve got a better handle on how to create your blog and publish new posts, but how do you go about actually making moneyoff your blog? The key is to optimize your blog posts for the search engines (thus making them more easily discoverable by your prospective reader base) and taking the right steps to monetize your site as a whole.

Let’s start with a basic explanation of SEO and how it can impact your blog’s performance.

Choosing Tags and Categories

SEO refers to search engine optimization, which is basically just a fancy way of referring to the steps you can take to make your blog rank higher in the search engine results. For example, if you run a parenting blog on your experiences with raising twins, and somebody searches on Google for the term “twin parenting tips,” of course you want your blog to show up in the results.

However, your blog won’t automatically be in the top of the search engine results just because your blog topics are relevant to what people are searching (that would make it too easy). Instead, you’ll need to optimize your blog to make it easier for the search engines to find your blog when people search for relevant terms.

A good way to do this is to appropriately tag and categorize each blog post. Specifically, you’ll find that on your CMS publishing page, there will be a space for you to tag your blog with specific terms and to categorize it for the search engines.

You should never skip this step when publishing a blog post! Skipping this step is a sure-fire way to make your blog post nearly impossible to discover through the search engines alone.[the_ad_placement id=”content”]

Selecting SEO Keywords

Keywords are another important factor that come into play when it comes to your blog’s search engine rankings. Keywords are individual words or phrases that people commonly search for. Typically, keywords can divided into one of two categories:

  • short-tail keywords – these are typically shorter, succinct keywords of one or two words and are quite broad. For example, “parenting tips” or “parenting blog.”
  • long-tail keywords – these keywords tend to get a lot more specific and are generally longer. These are the types of phrases people type in when they’re looking for something very specific. For example, “how to get twin boys to get along” or “how to get my child to eat vegetables.”

According to Mike Templeman, CEO and Founder of Foxtail Marketing, “developing the right keywords for your brand to target your specific audience will increase your online traffic, resulting in more chances to convert leads to prospects and end it with a sale.”

Keywords can come into play on your blog in a number of ways. For starters, you can always tag individual keywords in your tags and categories. However, you should also find ways to naturally incorporate relevant keywords into your blog content!

Doing this organically is a great way to improve your SEO, which can in-turn lead to more people coming to your website and reading your blogs.

Other SEO Tips and Tricks

In addition to knowing how to best utilize keywords on your blog, there are some other SEO tips and tricks worth keeping in mind that can increase readership and result in greater monetization of your blog, too.

First of all, while it may be contradictory to your instincts, avoid using industry jargon too much in your blog. Jargon refers to any specific terminology that only industry specialists would be familiar with.

Remember: your blog should appeal to as broad of an audience as possible, so speaking in “Layman’s terms” when possible is a good way to make that happen.

Another type to keep in mind when it comes to your SEO is using simple sentences and a readable font. These small little changes can make a big impact on your SEO, believe it or not.[the_ad_placement id=”content”]

Monetizing Your Blog

Alright, let’s get to the fun part: using your blog to make money! There are several ways to go about this, which we’ll outline below. CPM Short for Cost Per Mile advertising, CPM ads allow you to get paid based on the number of page views you get.

There are plenty of CPM providers out there, all of which offer different pay-out amounts and other stipulations. Take the time to explore your options and see which works best for your site and format.

Of course, this will mean placing ads on your site, which can be a turn-off for some of your readers. Therefore, you’ll want to do your best to make sure your site’s overall functionality and design isn’t affected too much by the ads themselves.

PPC

Another advertising option that can yield profits for your blog is known as Pay Per Click advertising (PPC). A good example of this type of advertising that you’ve likely heard of is Google AdSense.

With these ads, you get paid for every click visitors make on the ads themselves. These tend to be the best option for blogs that have high traffic, as the pay-out per click is usually quite low.

Setting Up an Online Store

This probably isn’t something you’ll monetize from off-the-bat, but if your site takes off and become popular, you may want to consider setting up an online store as a means of selling merchandise with your blog logo or other brand.

Other monetizing options to consider include:
  • in-text/text link ads
  • ad widgets
  • pop-ups
  • affiliate marketing
  • product reviews
  • writing/selling your own eBook

Step Five: Build Your Social Strategy

Any successful blog also has a successful social strategy behind it. This means making your blog’s presence extend beyond your site and onto social media.

For instance, as more of your readers share your posts on social media, they’ll get “friends” and other followers to read. In turn, more of these people will share, and it turns into a snowball effect that can greatly improve your blog’s readership and traffic (thus boosting your profits through ads).[the_ad_placement id=”content”]

Become Familiar With Common Social Media Platforms

Start by understanding the types of social media your target readers are using, and learning how to use these for yourself. For example, if you’re starting a mommy blog, then Facebook and Pinterest will be a good place to start. Understanding the ins and outs of these platforms, and setting up your own dedicated professional profiles, is a must.

Keep Your Profiles Updated and Engage With Followers

Once you’ve set up your social media platforms, it’s important to keep your profiles updated (with links to your blog and a description of what you do), as well as posting regularly and engaging with your followers. Taking the time to respond to comments on your social media page, in addition to running fun contests and otherwise getting involved with your followers can make all the difference.

Consider Bringing in Social Influencers

These days, bringing in social influencers to promote your blog or even guest post on your blog is a great way to spread your social presence. For example, you might consider inviting another blogger to create a guest post on your blog, and then share that blog on their own social media page.

This is a great way to cross-promote, as well as to possibly gain some new followers on your social media platforms. You can read more about social influencers and how to make them work for your blog here.

Schedule New Posts Ahead of Time

Consider setting up your social media pages so that they post on a specific schedule or calendar. There are plenty of free apps you can use to make this happen.

This way, you won’t need to remember to post on social media every time you post a new blog. Instead, you can set your social media pages up to post simultaneously, thus saving you time and hassle.

This is also a great way to make sure your followers stay up-to-date on everything that’s new on your blog.[the_ad_placement id=”content”]

Track Your Success and Make Adjustments as Needed

Last but not least, be sure to track your success and and followers on social media using one of the many free tools that are available. This is a great way to see what’s working in your social media strategy and what areas you may need to improve on.

Managing and monetizing a blog is something that takes time, patience, and lots of dedication. You may not be making hundreds of dollars a month right off-the-bat with your blog, but if you keep at it and follow these tips, you can start making money by blogging about things you love! Looking for more advice and tips on blogging?

March 23rd, 2020 09:37 am

The Best SEO Tools For A Beginner

Best SEO tools

There’s a perception out there that SEO (search engine optimization) is complex and so many people would rather ignore it. While this perception is somewhat understandable, to launch your brand, create content, and build out your online presence, search engine optimization is actually pretty much what you need. Plus, if you ignore SEO, you’re essentially turning your back on the largest source of free customers on the web. You will see in this blog some of the best SEO tools.

To make sure your website gets found in the vast sea of the internet, below are some of the top choices for beginners:

8 Best SEO tools

1. Google Analytics

A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.

2. AdWords Keyword Tool

Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.[the_ad_placement id=”content”]

3. Open Site Explorer

This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).

4. SEO by Yoast

This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every web page. This works best when you’re focusing on optimizing the content on your website.

5. PageRank Status

You can download a free browser extension to help you see the PageRank of every web page you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.[the_ad_placement id=”content”]

6. Google Webmaster Tools

Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.

7. Bing Webmaster Tools

You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part, it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.[the_ad_placement id=”content”]

8. Semrush

This a paid SEO but a very useful tool because it helps an SEO beginner with in-depth analysis of your website and can be used to compare with other websites in your niche of choice

Regardless of your business goals, make search engine optimization your best friend! These are the top SEO tools through which you can increase you websites On-Page SEO Score. These tools hepls the beginners to develope their website and make their website error free and almost all these tools are free.

March 23rd, 2020 09:38 am

oFF PAGE SEO

 

What is SEO 2020?

SEO 2020 is all about how smart you can work and how good you perform to bring quality traffic to your website. In the coming years, you have to optimize your website more mobile-friendly and voice search-friendly.

oFF PAGE SEO

 

How will SEO impact Voice Search?

If you optimize your website voice friendly, then it will have a huge impact on SEO. As everyone started asking on “OK GOOGLE” instead of typing and searching. So you will have to create your website more convenient to users.

Voice Search

 

What are the changes in SEO 2020?

SEO 2020 focuses more on quality content. It means that your content should be relevant to your topic on which you are writing. It should be useful to the users. Before this, many irrelevant content would also get ranked but it is not going to be like that anymore.

oFF PAGE SEO

 

What is Optimization all about in 2020?

SEO 2020 is all about optimizing the website and providing useful information to the users. Optimize your content which helps the user to clear their doubts. Then you will get the quality traffic and loyal users to your website.

oFF PAGE SEO

 

What are the challenges in 2020?

Before, many of them used to get ranked on Google, based on their keywords usage. But now Google ranks only to them who have rich and quality content on their website. This will help the business owners who have quality content to grow their business fast.

oFF PAGE SEO

 

What are the effects of SEO in 2020?

SEO 2020 will help the small business owners to grow their business fast by providing useful content on their website. This will help them to get more traffic to their website. Increase the sales of their business. This will help them to achieve good rank on SERP.

oFF PAGE SEO

 

How it works?

SEO 2020 will provide more value to those who have valuable content on their website. It will rank the website which has the content relevant to their topics and website. It will have a huge impact on those who have quality content on their websites.

oFF PAGE SEO

 

How will SEO increase the sales in 2020?

From now on SEO will give more importance to those who have the relevant, quality and best content on their website. It will rank their website on the top which will help them to increase their business sales fast and achieve their targets.

oFF PAGE SEO

 

How will this help you in business?

SEO 2020 helps you to grow your business if you have optimized your website users friendly. If your website is easy to use then it will help the user to access your website. They will start showing interest in your website which will lead to improving the business.

Increase topic

 

How will it increase website traffic?

Search Engine Optimization focuses much on quality content rather than just content. If you have the quality content on your website then the user will start trusting you and your website. This will help you to bring quality traffic to your website.

oFF PAGE SEO

How SEO 2020 is different?

SEO 2020 is different from the previous year’s SEO. As its mains focus is to provide the relevant information to their users. SEO will boost those content which has the quality information on their websites.

oFF PAGE SEO

 

Why is optimizing for Search Engine important now?

It is very important as people visit more sites to get clarity for the question. So the quality information and content will help you to build trust in users. Once the user starts trusting you it will bring more traffic to the website by referring to others.

oFF PAGE SEO

 

Why SEO matters?

The organic search has kept on increasing year by year. So the users explore more websites until they get clarity over their doubts. So, the quality content plays a huge factor in SEO to keep the user on the website.

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Why Optimization is essential?

Optimizing is very essential because before we use to get ranked by providing some content and using keywords. But now, the major focus will be on the relevant content, users experience and proper keywords to get the ranked top on the search engine result page.

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Why SEO 2020 is necessary?

Search Engine Optimization plays a huge role in bringing traffic to the website. But in SEO 2020, those who have quality information on their website be getting the high amount of traffic to their website.As SEO focuses only on the best user-friendly content.

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Will this year have some changes in SEO?

SEO 2020 is working on improving the user’s experience. Its main focus is to provide quality and relevant content to the users. Now people use to do more voice search than the organic search so Google ranks the best content provider on the top.

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Will SEO 2020 be the same as the previous year?

SEO 2020 is making some serious changes from the previous year’s SEO. Before, many used to get rank on top of SERP without having quality content. But now, the quality content and relevant information have given the priority to get ranked on search results.

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Will SEO 2020 have some serious changes?

Yes, it will have some serious changes as it focuses much on the quality content and user experience. It will focus much on your quality content than your repeated keywords. It focuses much on providing useful information to the audience.

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Can SEO 2020 keywords be phrases?

Optimization in this year uses the keywords more carefully. Use the long-tail keywords and make it a phrase that conveys the whole ideas of the user. When the user asks for any query, your content must have the answer to the user’s query.

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How can SEO help my business in 2020?

In SEO 2020, to grow the business online focus on your content. It should be unique and must be properly optimized. User visits your site only if you have the relevant content and original content on your website.

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How can SEO improve sales in 2020?

It should be done in a smart way to improve the traffic on the website. To increase the website traffic using relevant keywords. Provide relevant information about the product which helps to built trust in the audience. This will help to improve the sale.

Improve sales

 

Can SEO 2020 be automated?

SEO is being done in many ways. Many follow the automated way by using software or plugins. This makes their work easy. But in the automated, the clarity will not be there. Which an experienced person uses to provide all the valuable information.

SEO 2020
February 11th, 2020 08:58 am

oFF PAGE SEO

 

Who to do web designing?

The answer to the question, who to do web design is web designers. The web designers are trained for sketching web design with programming knowledge. The perfect web design should be done by expert web designers team in which the programmers who are expert in different coding languages and designers. The designing skill plays an important role though.

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Will web design be automated?

Will web design be automated? It is an important question today, where everything is automated. The ultimate answer is no. Web design is a large process of analyzing, coding and sketching the design. This needs practical experts to get the job done. If it will be automated it should be edited manually to build a perfect web design

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Will web design become obsolete?

Web design will not become obsolete is my answer. The web design process requires a lot of research and experimental design ideas to create awesome output. For the present scenario, web design can be done manually even though the coding part would be solved with automated scripts. Future AI may be done this but not at present.

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Where are web design jobs?

Web design jobs are now you can find everywhere in the online ad sites as the job web design is now done by many freelancers. If you are looking for the high paid web design jobs to secure your career, you can find it in a good web designing company. Web designing companies are everywhere around now.

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Is Web Design Hard ?

Designing a website will be interesting if you are well aware of all the latest updates, software, technologies. Web Design is all about designing the Website according to the visiting audience. If all these are done properly then Web Design is not tough. to practice..

Few suggested Frontend handler for beginners 

1.wordpress

2.Wix

3.Square space

For more information please follow our blogs and any support visit us at https://thesearchie.com

 

oFF PAGE SEO

 

Which web design company?

Which web design company to choose for your business is a tough question in the present scenario as there are many web design companies. It is important to check their previous works and their offering features. Currently, you can choose a web design company that offers complete SEO friendly websites for your business.

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Is Web Design a good career ?

As everything moving online there is a huge opportunity for those who are good in visual thinking,  creative designing, can convey the message through their graphic design can have a great career in the web design field as everyone likes unique and different content in their website.

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Why Web design is Important

Web design is important because it brings out the overall look of a company in terms of it’s texture,colour style,etc.It communicates what the company talks about visually and also when customers view your website they will get a very good impression of your company if your design is made very well as it will tell them you really mean business and your product is also worth buying in the market.Web design is  a crucial part as it involves use of art and it is the first thing the customer sees when they view your website.

 

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Why Web design and Development

Web design and development are two important features in a website and they are completely different from one and another. Web design deals in the design and architecture of the particular site and the designer can be very creative here and they can do all fancy things to attract customers and improve traffic.In web design,creative skills are required to do the work and use of colour palettes,typography,etc have to be utilised very well.Web development involves the use of software tools to further work on the design and web development comprises of front end people and back end people.A person who works on the layout and the communication between the back end team and the user are the front end people and the people who take cares of the requests and data server are the back end people.

 

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Why Web design is a good career

Web design is in high demand nowadays and also seen as a good career because it is a very challenging work and involves a lot of creativity and innovation.You can think and implement out of the box ideas for your particular website and every day will be a exciting and challenging day.A lot of brainstorming is also involved in web design and youngsters really get attracted to this job and they love it and the pay involved here is also rising day by day and is on par with other roles.

 

oFF PAGE SEO

 

Why Web design is dead

Web design is on the verge of extinction as nowadays automated machines are taking over manual work as they will build themselves the websites based on semantic design versions with the help of artificial intelligence. This tool delivers twice the amount of results an human designer does and can be more productive.The latest trend nowadays is the use of blogging where you can   promote your business through that particular blogging site and not involve web designers. Social media also is on high demand nowadays like Instagram,Linkedlin where they literally think out of the box and use modified tools to promote and help your business grow.in the 90’s the website

 

oFF PAGE SEO

 

 

Why web design course

 

Studying a web design course helps to know what is this particular field about and what tools we have to use in order to deliver the best results to the customers. When you do the course, you will get inputs from  a variety of people as experts from the web design field will come and teach you subjects and share relevant information about the subject and how the field is currently and what future does it have.You also can have an advantage over others  in the market if you have a degree on web designing.

 

oFF PAGE SEO
February 11th, 2020 08:58 am

7 Easy Steps to make your Linkedin Profile awesome

If you created a profile on LinkedIn, hoping that connections and opportunities would fall into your lap, you might be feeling a bit frustrated when it becomes clear that the platform needs some work.

linkedin

LinkedIn provides the opportunity to network, but it is up to you to leverage the potential. In the U.S., more than a quarter of adults — 28 percent — use LinkedIn daily, while only 13 percent will use Instagram daily.

LinkedIn is the place to go to meet other professionals and form the connections to grow your personal brand, so here is how to make it work for you.

LinkedIn is the world’s largest professional networking platform, with more than 467 million members in more than 200 countries and territories. Professionals and organizations can use the platform to brand themselves, uncovering new job and professional possibilities.

Considering that only the top 2 percent of candidates will receive interviews, creating a strong, positive LinkedIn presence can be the difference between receiving a phone call and being overlooked.

The key to using this platform correctly, however, is understanding the etiquette that surrounds the platform and what will encourage your potential connections, as well as what will send people running from your profile.

Social media listening tools can let you see how you perform, but as you build your presence, here is a quick list of seven steps to avoid if you want to have a successful LinkedIn profile.

#1: Do not send spam messages to your Linkedin connections

Your LinkedIn profile is your professional persona online. It provides you with an opportunity to network with other users and get to know people in your industry. Spamming with people with excessive or meaningless messages will hurt your reputation and your ability to use the platform.

Isaiah Hankel detailed his trouble in getting people to pay attention to his messages during his early LinkedIn days. By sending out endless messages without offering value to the people he was trying to connect with, he ended up on numerous “ignore” lists. Remember that people are busy professionals; they are not there to be your personal job tutors. They want to see value from you in return.

#2: Do not treat Linkedin like Facebook or Twitter

“LinkedIn is a professional site — it’s not a personal site like Facebook. That being said, make sure your LinkedIn profile picture portrays you in a professional manner. You probably won’t have the same profile image as you do on Facebook.” — Jamie Shanks Managing Partner at Sales for Life

LinkedIn was designed to be a professional networking platform. Facebook and Twitter are the places to go if you want to post goofy images or articles. People check their LinkedIn profiles to learn more about their industry and their connections.

Failing to respect the more professional reputation and intentions of LinkedIn can hurt your reputation and hinder your ability to use the platform successfully.[the_ad_placement id=”content”]

#3: Do not blanket connect

The connections you form on LinkedIn are designed to be meaningful circles of other professionals with whom you can develop a more professional relationship. LinkedIn wants to you to have some kind of discernible link to the people you reach out to for a connection.

If you request to connect with someone who does not know you, they can select an option indicating that they are unfamiliar with you. Too many of these indications can result in penalties from LinkedIn.

#4: Do not let your Linkedin profile sit inactive, and do not always post the same thing when you do post

“Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!’” — Bobby Darnell, principal at Construction Market Consultants

When users engage on LinkedIn, they are interested in reading material that is useful and beneficial to them professionally. Neglecting your LinkedIn account will result in you largely becoming invisible and thus negating any benefits you might have otherwise experienced. Similarly, re-posting the same information will result in your profile being ignored.[the_ad_placement id=”content”]

#5: Do not send mass messages without deselecting, “Allow recipients to see each other’s names and addresses”

LinkedIn offers messaging options that allow you to reach out to multiple connections at a time. When you open a new message, however, you will quickly see that the box allowing recipients to see each other’s names and addresses is automatically selected.

Leaving this box checked is the equivalent of sending an email to a large number of connections without using the BCC option. Since your various recipients do not know each other and do not realize that you are sending a mass message, this will be very unprofessional.

#6: Do not only self-promote; provide value outside of you

People who join social media platforms such as LinkedIn do not join because they want another channel to receive endless commercials and advertisements. Remember that in the digital age, gaining the valuable connection, job, or sale, is all about building connections.

To build these relationships effectively, you will need to demonstrate value to your audience. Steer away from endless self promotion. Your primary focus should be on providing those connected to you with valuable information.

Jeff Haden — one of LinkedIn’s most-read influencers, for example, will comment on other people’s posts and engage with the broader community to promote content he feels is valuable.[the_ad_placement id=”content”]

#7: Do not post negative or rude comments in groups

Groups might be likened to networking events or water coolers, depending upon the type of group you choose. If you are a professional, you want to exhibit professional behavior at all times because you never know where you might meet your next connection.

In groups, you want to follow the same rules of thumb. You want to maintain a professional demeanor, engaging conversation. You also need to provide value for those with whom you are interacting.

Build relationships and use the groups to get to know others with similar interests or who are involved in related industries. Brands need to be careful with how they relate to the general public, whether it is in a group on LinkedIn or in public.

LinkedIn can be a powerful tool for when you want to brand yourself and get to know others in your industry. Using the platform correctly can be an enormous asset in uncovering new opportunities and making valuable connections.

Keep these 7 “don’ts” in mind and see what the platform has in store for you.[the_ad_placement id=”content”]

March 23rd, 2020 09:32 am

Why Money Should Be The Primary Focus before Website Building?

When you think about building a website, you should also think about how you will make money with it. Are you going to make money with PPC programs like Google AdSense, are you going to sell your own products or are you going to sell someone else’s products?

website building

When you decide on the ways and methods of making money with your new launch, you will then come across various factors like niche, target audience, social presence, etc. This way you have a nice project charter with you, using which the project can be executed.

If the focus is not making money now then trust me you will give up with your website very soon. When people come to me for guidance, I give them these tips which can help them make money with their websites.[the_ad_placement id=”body”]

1. Focus on traffic from countries like USA, UK, Australia, and Canada

While other countries are becoming comfortable with online shopping, the countries mentioned above will have a higher number of people who will use their credit cards online. Sales are the primary motive behind making money online and you will make more money if you drive more sales for yourself or your merchant.

2. Do not bother about search engines

I have seen people get confused and then give up before even buying a domain name. They get loaded with information on SEO, niche competition, keyword competition, high-ranking keywords, etc.

I would really not bother about all these things. My primary focus would be to have the website up and get my content published on a regular basis. If people love your content then search engines will love your website too. So focus on creating good content which is helpful for people.

3. Try to make dollars not pennies

I had written a post about this back in 2009. Not much has changed since then when it comes to this topic. Always try to make big money when you have a website. Affiliate marketing or creating your own product can really be profitable when compared to making money with programs that pay you on clicks.

4. Have patience

If you have done everything correctly, you will get rewards. Don’t expect anything for the first 6 months but don’t give up. Keep working on your website and focus on making money since day one. You will see the money flow in very soon.

A lot of people who say that they will think about making money later will most probably fail to make any kind of serious money. Yes, you have worked hard on your website. Yes, you have good content on it but what if your website visitors are not in that mindset of buying anything from you?

Will a person spending time on Facebook buy a $500 watch after seeing an advertisement on Facebook? Yes, he might, but the chances are less. Compare the same person to someone who is using Google to research some good watches under $500.

The chances of the second person making that sale are much higher. The idea is to build something that will invite the potential buyer to your website and then make a healthy commission out of him. This should be started from day one of building your website.

Does this mean that websites that don’t sell anything make no money? No. They do make money but then they have to depend on a large amount of traffic too. If you are planning to build a website in the Guitar niche, you should first plan on making money.

You can make money by selling Guitars, Guitar lessons, books, etc. With this, you can have small traffic coming to your website which is already making you money.

If you are not planning to make money by selling anything then you will have to focus on PPC ads which will pay you few cents on each click. Hence, you will need tons of traffic to make some serious cash with your website.

Conclusion

Planning way ahead on making money with your website will help you decide what kind of traffic would you need. This will also help you generate relevant content and places where you will be able to promote your content. Focus on making money and money will come. Leave it for later and the later never comes.

March 23rd, 2020 09:26 am

How to achieve targeted Website Traffic?

website traffic

Web site traffic is every website owners’ dream.

The kind of visitors that these owners would want is those who have interested already in the site’s niche. They are the same ones who will benefit more from what the site has to offer.

This is the reason why your visitors should be highly targeted ones. Now, you may wonder, what is the best way to achieve targeted website traffic?

Below are some of the effective ways to increase your website traffic.

1. SEO for Website Traffic

This should be first and foremost in your mind. Whichever way you put it, in the online world, search engine rules. To increase your website traffic you should get recognized by major search engines. Your site needs optimization in these search engines. It is necessary to understand the importance of links and site tactics. SEO only will drive website traffic to your site when you are starting.

2. RSS

Blogs and RSS feeds go hand in hand. Since more people are into blogs, website owners found that this has become a valuable tool in getting website traffic. Once you input RSS feeds into your blogs, expect a great number of targeted website traffic to come into your site. [the_ad_placement id=”content”]

3. Viral Marketing

One way of getting more website traffic is by giving out freebies to your visitors. Consumers come running at the first sign of something free. Many websites offer free reports that their visitors can download and be able to use.

One example of a freebie that can bring a lot of website traffic is update reports and tutorials on using software like RSS for all kinds of websites.

The viral marketing techniques you should have are the ones that can pass around with no trouble at all. Programs that go with what your site is all about is another viral marketing suggestion you may want to consider.

4. Article Marketing

This works big-time. Article marketing is done for the betterment of the website traffic. Not only were website traffic increased, but the profits are also doubled. Article marketing is an effective means of getting targeted visitors into your site.

 

 Submit your articles to article directories and published them on websites. Before you know it, your content will be displayed on various websites and read by customers. They will even get attracted to what you are offering. [the_ad_placement id=”content”]

The technique in article marketing is to write quality and informative articles. Try to focus on your niche market. Publishers are always on the search for fresh new content. Once they see your articles, they would want to use them in their publications. When this happens, your link popularity will boost along with your search engine rankings.

When writing articles, look for the right keywords to target. They should then match the topic of your site. It is best to try and use keywords that have very high traffic. There should also be low competition from existing websites. [the_ad_placement id=”content”]

5. Ezines for Website Traffic

This is for those who have ezines. You can be building up a huge opt-in list of subscribers to your ezine to bring in more website traffic to your site.

Use your ezine to give out tips and suggestions to your readers. Build up a good relationship with your readers. They will remain faithful to you and try to come back for more of what you have to offer.

Your ezine should be related to the topic of your site and gives information that will be very much helpful. You will realize that, once you manage your site based on a single focus, you will be regarded as an expert on that field. Visitors will come looking for you to seek out ideas and suggestions once you become an expert. [the_ad_placement id=”content”]

Other sources of website traffic can work well also but not as effective as the ones mentioned above. Examples of these are forums.

Website traffic is a continuous process that website owners have to maintain. Try to use these techniques that the experts have found to be beneficial. Or you can think up other ways of for your own. [the_ad_placement id=”after-content”]

March 23rd, 2020 09:28 am