Digital Marketing

About Digital Marketing

web

A Digital Marketing Blog for you to understand the concept of Online Digital Marketing and the difference between traditional and Digital Marketing.

What is Digital Marketing?

A Digital Marketing Blog for you to understand the concept of [easyazon_link identifier=”8126564407″ locale=”IN” nw=”y” tag=”grendel04-21″]Online Digital Marketing[/easyazon_link] and the difference between traditional and Digital Marketing.

Digital Markiting

Digital Marketing means to promote your products & services on the internet. We also call Digital Marketing as Internet Marketing / Web Marketing / Online Marketing / E-Marketing / Electronic Marketing.

It is promoting your products & services online. In coming articles, I will explain how you can promote your product through internet marketing.

Example For a Marketing  Requirement

Imagine you are the owner of a shirt shop in Chennai, India. Your shirt sale is average so you want to expand your business. So you make a blog/website (Later, I’ll teach how to create a blog/website). After creating a website you will promote your website through electronic marketing. Your website will rank on Google after a few months depending on the competition.

Let’s say a customer wants to buy a shirt online. He will search “Buy Shirt Online” on Google and your website will display on the first page. But remember one thing people don’t waste too much time on searching. They will open the top 3 websites that display on the first page. So you have to rank your website on the first page on the top three results. There is another example for you to understand.

Another Example For a Marketing  Requirement 

You don’t have a lot of money to start a business and buy a shop. So, you will buy a variety of products from the market at cheap rates. Products like belts, wallets, watches, goggles, shirts and so on. Now you will sell these products to E-commerce dealers like Amazon, Flipkart and so on. These e-commerce dealers will sell your products to customers. But you earn less of profit because e-commerce dealers also take a percentage of profit on your sales. E-commerce dealers pay a large amount of money for Digital Marketing. If you search for any product on Google, you see e-commerce websites like Amazon, Flipkart, Snapdeal displaying first.

Nowadays, many people including company employees, businessmen, and freelancers do Online Marketing. Digital Marketing is booming in Chennai. Many businesses are looking for Digital Marketing in Chennai. Recent graduates can take up a course in Digital Marketing in Chennai. Even employees who are into Marketing can upgrade themselves to Digital Marketing. You can look up Digital Marketing in Chennai, do a little research and join a course.

Digital Marketing Services in Chennai

Search Engine

As I mentioned earlier in this blog, online marketing in Chennai is blooming. Many companies are providing Digital Marketing Services in Chennai because the demand is high. Internet Marketing in Chennai is the same as the Digital Marketing service is other places.

Most online marketing companies in Chennai have all Digital Marketing Services. Services like SEO, SEM, SMO, SME, Content Marketing, Email Marketing and many more. While there are other Internet Marketing in Chennai specialized in a particular area. If they are specialized in Social Media, they will call themselves SMO companies.

 

Many companies are only into SEO and not any other services. Such companies will provide affordable SEO services in Chennai. They call themselves SEO agencies.

Some companies provide both internet marketing services and Digital Marketing training as well.

It is important to choose the right Online Marketing Company in Chennai that suit your business. You need to research and find the best suited Digital Marketing Services in Chennai for your company.

Now that we have seen about Online Marketing in Chennai, let’s see about different aspects of Digital Marketing.

Types of Online Digital Marketing

There are 4 types of online digital marketing.

Search EngineSEO (Search Engine Optimization)

Search Engine Optimization is the process that increases the visibility of your product & services in search engines.

There are two types of SEO: Paid and Organic SEO.

SEM (Search Engine Marketing)

SEM is the paid form of SEO. Through SEM, we can run our advertisement in search engines. This will help for getting good ROI (Return on Investment).

SMO (Social Media Optimization)

Social Media Optimization increases the visibility of your product & services in social media. SMO is organic (non-paid).

SMM (Social Media Marketing)

Social Media Marketing is a technique through which we can run our advertisement in social media for ROI (Return on Investment).

In the coming articles, I will explain these four types of digital marketing.

Traditional Marketing

Maybe you have heard about traditional marketing. In today’s scenario, this type of marketing is not effective. Traditional Marketing means advertisements on Television, radio, newspapers, banners. This is costly as compared to Internet Marketing. Through this marketing, only a few people will see the advertisement.

Search engine

But if you post something on Facebook, Twitter or other social media, one post will reach billions of people at the same time.

If you print your cake shop advertisement in the newspaper, only a few people will read. Also, you can’t measure how many people read this advertisement. Now we understand how web marketing is better than traditional marketing.

Difference between Online Digital Marketing and Traditional Marketing

Low Cost

Digital Marketing cost is low as compared to Traditional Marketing. Traditional Marketing like Television, Radio, and Newspaper charge a huge money for publishing an advertisement for one day.

 

But Online Digital Marketing costs less amount of money for publishing an advertisement.

High Speed

Digital Marketing speed is much faster than Traditional Marketing. It lets you have 2000 friends on your Facebook page. You write on your Facebook wall that you are selling ‘online jackets’. Within 1 minute your post will reach to 2000 friends and few friends share this post also. It’s free of cost. If you opt for traditional marketing, your ad will reach only about 2000 people within 5-6 hours. And it will cost about Rs. 40,000.

24*7 Advertising Availability

Through online digital marketing, your advertisement will display 24*7. But in traditional marketing, your advertisement publishes only for one day. You can access online digital marketing ads at any time and from anywhere.

Audience

Digital Marketing and Traditional Marketing both are effective for target customers.

Traditional Marketing Example – You want to sell Senior Citizens saving schemes. Then you opt for traditional marketing. Most senior citizens do not use the internet.

Online Digital Marketing Example – You want to sell a Selfie stick. Then you opt for digital marketing because youngsters used the internet.

Tracking

It is difficult to keep track of your traditional marketing strategy. You can’t measure how many people check your advertisement in the newspaper.

 

But, digital marketing is easy to track. Through Google Analytics you can check how many people check your website and how many are interested in this.

Search Engine

In simple terms, Search Engine is a place on the internet where you can search for information. This information is available on different websites. Search engines provide these websites links. Every search engine has many Servers. Server means where search engine data stored. It’s like a database. Google’s database also is known as Index. Google Database size around 100 Million GB.

 

In India, above 90-95% of the audience uses Google search engine. And 7-8% audience uses other search engines like Bing, Yahoo.

 

Every search engine has its rules/factors of Digital Marketing. If you target any country then you have to follow Google rules otherwise, they will penalize. Once they penalize, your website will not rank on Google.

Search Engine Crawler

It is also known as Crawler/ Robot/ Bot. Every search engine has its Crawler with a unique name. Crawler used for crawling, indexing and retrieving information which is provided on the internet.

Example

You write content on your website. Crawler makes your website index on the database. It retrieves your content from the database when anyone searches on the search engine.

The crawler will read every word of your website and make one duplicate copy on the database. Let’s say there are two links available on your website first page. The crawler will get these two links and read page content of those two links. It will then make a duplicate copy on the database. Simply put, It works like a spider.

So, we have to link our website pages with one another. We should link second-page to the first page. Then, the third-page link provides to the second-page and vice versa. Crawler always searches unique content on websites. If you provide unique content on your website, your website will rank. Unique content means content which is not available on other websites.

NOTE: Some people think of creating adult websites (like 18+ websites or porn websites). Please drop this idea because Marketing is not applied to these types of websites. Google (search engine) does not support these types of content. When crawler read adult content it will not support it. But, it will save your website content on the database.

Every search engine has a unique name Crawler. Like,

Search Engine NameCrawler/Robot Name
GoogleSpider / Google Bot
YahooYahoo Bot
BingScooter

This is my first article in ‘Best Digital Marketing’ website. Hope you like this article. Please write down comments and suggestions.

April 21st, 2020 09:56 am

10 Usability Mistakes That Will Kill Your Online Sales

 

website

You already know that usability on your website greatly influences your rank, but what are you doing to ensure your website is user-friendly? You assume your website is operating just fine, but you designed it, it is yours and you know how it works.

What about those who know nothing about your website?

It’s important you take an objective look at your website before signing it off as “good.” Also, it’s important to make sure you’re not committing one of the many mistakes. That can kill your usability rating.

These are the common mistakes that everyone does:

Your Website is Too Complex

WEBSITE IS TOO COMPLEX

Do users have to go through four or five menu options just to reach their destination? A website should be simple. Navigation should be on the left or top of the page — where it is easily recognized. Links should be easy to identify and the page structure should be logical. If users have to struggle to navigate your site, it’s unlikely they’ll stay long enough to purchase let alone return in the future.

 

Your Site Isn’t Useful

Your website should allow users to achieve the results they want to achieve in as little time as possible. Therefore, your web page should be built around what your users’ need — not what you think they need. Do some real research and see what users are looking for in a website like yours before you officially launch your own.

 

Poor Spelling and Grammar

Nothing stands out more than a spelling error on a webpage. Make sure your site is free of spelling errors and grammatical errors. Errors that are easily recognized can make users doubt your capabilities and lower their trust level. Use tools like Grammarly, Hemingway to write clear and concise without grammatical errors.

 

Don’t Offer Too Many Options

Users shouldn’t have to pick through multiple options just to get where they need to get. Your site needs to remove the distractions that can keep users from actually buying, signing up, etc.

Slow Page Speed affects Website Traffic

If your page loading speed is so slow, it will be definitely effected in your website traffic. Why should a user wait for too long for your website? They have a number of other websites that are providing the similar services as you offer. 

Website

A simple thing that the chances of users get back from your site and navigate to others. So, the page speed is very important in the case of website traffic. 

If you really care about improving your website traffic, it is necessary to work on your web page speed

Too many ads

Too many ads on your website will automatically kill your website traffic. Your visitors or your audience feel very uncomfortable if too many ads shown on your website if they are seeking your service from your website.

Page fold information at the below of your web page

When visitors visit your page, it can make them less than a moment to analyze whether your site is well worth their time or not. Page folding is the only thing that is most crucial for your web site and must be taken into account before the rest when you are designing your website.

When you have a limited time to make an impression on your visitors, you need to make sure you impress them in time, this is where Page fold comes into the picture. When all the necessary info on your page is beneath the page folds then users leave your web site in seconds. The best thing you may do is to maintain all the pertinent info, call to action buttons and messages over the page fold.

Only a few of the visitors go to the bottom of the site. If you would like to make sure a fantastic amount of traffic is there on your webpage, you have to follow this measure.

Interfering Pop-Ups

Visitors don’t like pop-ups, the first reaction to pop-up ads would be to want to close them. Pop-ups can be very annoying when it gets in the way of users. Pop-ups are extremely bad for the user experience and may increase the bounce speed. They aren’t even indexed by search engines.

While pop-ups can be an excellent tool for increasing your e-mail signups, Prevent too many distractions on your site, don’t let the pop-ups get in the way. Your pop-ups are going to be better value if you do them very important and it matters to your user. 

You might even use a banner instead.

Large Media files

Even though beautiful graphics are remarkable and attention-grabbing, the big media file size may affect your search engine optimization efforts. Huge media documents make a page slower in loading. This may not cover well for the search engine optimization performance of your or your user experience.

Optimize your page speed by compressing media files. Make sure you use the tool. Which compresses to a file size without harming its own quality.

Improper or poor 404 pages

It is what comes up whenever you try to reach a page on an internet site that can’t be found on the website’s server. Custom error pages are extremely nice and are a chance to play with imagination.

Website 404 errorSimilar to this one here it’s necessary your error page has a link that contributes to the homepage. If not, search engines will report this as a broken internal connection, reducing your website’s search ranking.

October 3rd, 2020 07:16 am

How to rank website on google

The recent changes with Google’s algorithms have already hit a lot of websites when it comes to rank website on google, is your website next? It’s not just a penalty you have to worry about anymore, you will be dropped off the search result.

 

Your competitors will gladly take your spot. Google isn’t going to tolerate poor-quality websites anymore, which means if you aren’t playing by the rules, you could lose your rank website on google entirely.

 

Ways to rank website on google

It’s very difficult to rank website on google but once you are ranked on the top page of google then you will enjoy the long term benefit. Some people follow the White Hat method to rank website on google whereas some follow the Black Hat method to rank their website.

rank website on google

The White Hat method takes a long time to show its result whereas the Black Hat method provides you the instant result but this method will lead to a demerit point. Its always better to follow the white hat method as this is the only method to rank website on google for a longer period. Google also recommends following only the white hat method.

 

Not every website is at risk of losing its rank on google. If you have a well-devised SEO strategy, you could stay safe, while others drop off the search result.

Some of the best ways to bulletproof your rank website on google include:

 

1. Performing link quality control

 

Don’t link just to link – think before you link. Always link to quality and relevant content. As I said earlier google focuses only on the quality content. The best-optimized website will be ranked on top of the google search result page.

The best content will be getting the quality backlinks from the top website. This will help to rank website on google easily.

 

2. Have a superior web design 

 

If your site isn’t user-friendly, you’re at risk for losing your rank website on google. You should design a user-friendly website. You should properly link your website pages. As said, The first impression is the last. 

 

When the first time visitor comes to your website he gets attracted to your website design. If website design is attractive then his chances of spending time on the website are high. This will help to rank website on google’s first page.

 

3. Modernized SEO 

 

If you’re using the old school methods for SEO, you need to start working on a backup plan. The old school way of stuffing with keywords is over and your rank will be too if you don’t rectify it on time. You have to be aware of SEO latest updates and optimize website content accordingly.

 

Google ranks only those websites which are regularly updated. Always try to provide updated content to your user with some stats. Almost 95% of the audience likes to get accurate information. If you answer all the question which your audience has, then the rank of website will also improve.

 

4. Zero Publication Errors 

 

After optimizing the website check all the functionality of the website. Check whether all your pages are linked properly. Your site shouldn’t be riddled with missing pages, broken links, spelling or grammatical errors. Any broken page will affect website ranking. 

 

5. Quality Content 

 

If you spun what someone else wrote, it’s time to go back and rewrite everything. Alter the content and make it your own, and make sure it is unique. Any duplicate content will not be get ranked and this will also lead to no ranking of that particular website in the future. 

rank website on google

The same content on different websites will confuse google robots and lead to duplicate content. Its always better to provide the canonical tags to your content. This will instruct the google bots that is content is unique and doesn’t have any other similar pages.

 

6. Focus on Quality Linking 

 

After writing the content we link our content with other websites. If we link the content just for the sake of an outbound link that it will not improve your content quality. Link up with quality blogs and websites that add value to your readers and your content.

 

So whenever you give outbound links give it to the relevant website for that content so that users get more content from that website. This will help both the websites on google ranking.

 

7. Use Citations 

 

Use citation means to provide the information with accuracy. If you state a fact, state where you got that fact. Citations, especially to reputable and authoritative sites, are important. Mentioning facts in the blog makes the reader feel like it’s a real 

 

8. Social Media

 

Use social media to promote your work. Today’s generation spends a lot of time on social media. This will help to reach your content to a large audience. Join more groups and pages relevant to your website content and promote your ideas there also.

 

The best content spreads on social media within no time. This will create brand awareness for your website and increase traffic on the website.

 

9. Optimize content for Voice Search

 

Nowadays everything is becoming digitalized. Organic search results are replaced voice search. Everyone asks on google instead of typing. The one whose content is well optimized will be told by google over the voice search and other content will leftover. 

 

Its always better to adapt to the new changes. The fast we adapt the better we can rank a website on google. Voice search has completely taken over the organic search result. In the coming year, its trend will also increase so we have to prepare our content related to this to rank on google.

 

 As long as you have a quality strategy, you will not be fine. But if you aren’t doing all of these things listed above, it’s time to change your methods before it’s too late. And if you have any queries regarding this always feel free to contact us. We will help you to optimize your content.

 

March 23rd, 2020 10:00 am

Bad Grammar and Spelling in Comments – Will It Affect Your Rank?

Bad grammar and spelling are crucial on webpages and website owners know that. Because Google is all about quality, you will spend countless hours proofing your work and making sure it reads right and is grammatically correct. But, what about in your comments section? When users contribute comments to your blogs and their comments are poorly written or not grammatically correct, can it hurt your rank?

grammar

What Google Says

According to Google’s Matt Cutts, you don’t have to worry about the quality of comments you receive. Comments that are poorly written or grammatically incorrect won’t hurt your rank. However, the grammar and quality of your web pages still need to be good.

Nonsense comments, according to Cutts, are just a way of the Internet and websites cannot escape them. There are comments out there that can be random and not relevant, but they’re comments all the same. Luckily, you don’t have to worry about Google penalizing you for these types of comments.

Spam Comments and Nonsense Comments Aren’t the Same Things

Spam comments are not the same thing as nonsense comments and these could hurt your SEO rank. If you have spam comments on your blog or website, make sure you remove them immediately. Why remove them?

Because spam comments bring down the entire experience on your website. When users see nothing but spam, they’re bombarded and not able to enjoy the comment section as much as they would without it.

So, bottom line, ensure your website has high quality, relevant content. Don’t worry so much about the comments people leave for you, especially those that aren’t grammatically correct. Always keep an eye out for the spam and remove them and your rank should do just fine.

 

March 23rd, 2020 09:53 am

Top 5 Challenges For The Programmatic Campaign

What should the company responsible for the campaign pay attention to? Below, we decided to share our thoughts with you and indicate our solutions to problems that arise in the way of an effective programmatic campaign.

1. Optimization

When to start optimization? Each programmatic campaign should initially be dispersed as widely as possible by purchasing different media in many places. Then, wait for the first results. It sometimes happens that it takes even two weeks, depending on the volume.

Sometimes, however, only a few days will suffice for initial diagnosis. The best time to start optimization is the moment after a few days of starting the Programmatic Campaign. The first action that starts this process should be to disable non-converting sources.

That is the publishers of pages that do not work. We begin the optimization process most often after obtaining the first 30 conversions.

2. Data Analysis

Automation gives measurable benefits in the field of marketing analytics. It may seem that machines have already begun replacing people in complex marketing processes. However, it should not be forgotten that it is the man who plays a key role in this increasingly automated world.

Programmatic Campaign

Data from the campaign must be analyzed daily. Even when using predictive models and when automation is on. Good practices recommend that you turn off the automatic bidding system every two days.

Data and analysis are the basis of a good business. It allows decisions on further steps, the future of the campaign and new assumptions.

3.  Performance Evaluation

Banner advertising – does it work? Correct measurement of the effectiveness of banner advertising is fundamental. Depending on the product, strategy, customers, it may turn out that the banner advertisement in the last-click attribution model does not bring the desired effect.

In the case of display campaign measurements as part of a larger whole, banners play a very important role as conversion assistants. If it the case of multi-channel analysis, we can discover the key role. However, it is important to determine their actual impact and effectiveness in a given communication with the client.

If it is many brands, we use an individual attribution model to assess the performance of display activities. Such a model is created by comparing many different models, so-called side-by-side attribution

4.  Retargeting

Retargeting can do harm. It happens that marketers flood their clients with a huge number of messages. For example, a refrigerator saw on a website can follow you for many months – regardless of whether you have already bought it or not.

Programmatic Campaign

Most often this is evidence of a poorly structured retargeted campaign. This problem may be solved by the assumption of correct capping on the number of page views at a given time.

For some campaigns, we optimized for CPA, we accept capping 4 views per user in 72 hours. In a situation where the user does not click on the displayed ad, we stop displaying it.

This way, we do not irritate it with the message, nor do we lose the budget for showing ads to users who do not show measurable interest

5.  Building Commitment

Programmatic campaign does not support commitment. The basic goals and tasks that are accomplished through the purchase of media in the programmatic campaign model are mostly focused on performance tasks.

That is, on bringing users who make an immediate conversion. If, however, the brand has tasks related to increasing the user’s involvement, and not only increase conversions, then one can simultaneously carry out an Engagement Optimization campaign.

A Programmatic Campaign whose goal is to optimize expenses by increasing user engagement, measured using the scoring method. Most often, increasing engagement also translates into a greater number of desired actions, such as registering for a newsletter or downloading an information leaflet.

Check out our website for Digital Marketing Services.

March 23rd, 2020 09:55 am

Market Automation

Stop for a moment and think about how much data your company collects every day. We get data from transactions, e-mails, display advertisements, mobile advertising, market automation etc.
Data from the call center, off-line data, cookies, and all other data sources. There is also a lot of information directly from your customers. By gathering this information, marketers understand the relationship between these data to create lists and segments.
This helps them reach the existing and potential customers. In fact, it is often an effective form of market automation based on the goals of the campaign. But market automation is now directed towards personalized messages with specific data that we collect from customers
market automation 
In market automation, we are used to looking at numbers and segments for days. Imagine a perfect world where it would be possible to personally write an e-mail to each of the lists instead of sending them out in bulk.
 It would be an engaging, relevant and personalized experience because you would reach for the client’s file and its key information contained in it. Bringing every campaign to the end might take up to 10 years.
But you could use data with the awareness that every numberis a real person with feelings, emotions, passion etc. This is something that is we often forget in the hectic life of every day. 
 
Although it is impossible to personally prepare each e-mail, we can use the data we have to provide the client with a more human approachDuring his presentation, Mike pointed out three tips to effectively carry out marketing activities:

Get to know your client 

We hear this phrase in our industry many times. As mentioned earlier, there are many ways to get to know our client using the data we collect. However, it should work both ways. 
As soon as we capture data about the user’s activity, we should let him personalize his preferences and needsThis data should be used to provide customers with the most relevant content at the most appropriate time. This will help us to create the trust and faith among the customer.

Lead the conversation

Instead of pushing customers into your marketing activities, make sure you are actually engaging in conversation with themTake a moment with your team, create a list of all types of people who have the contact with the brand, and then write down all used channels.
market automation
 For example, FedEx records 16 million interactions daily thanks to deliveries that often lead to conversations with end-usersDrivers could use the knowledge they have about their customers and draw from it one base for all drivers and employees to add a “personal touch” when delivered.

Do not use Market Automation negatively

Advanced technology can help companies achieve all kinds of goals, this can not be done without a prior strategy
Rude talked about this, emphasizing the importance of optimizing people and processes before implementing technology, as this should help “empower people rather than force them”
Marketing automation is a simple thing to do, whether it’s a process or an email, but it often makes communication difficult instead of adding an element of simplicity to customer service
Observe the paths of all processes, both internal and external, which will help you determine what automation in your business affects negatively and what you can do to improve it.
 
The most important concept worth remembering is the fact that behind each fragment of the data is a living person with feelings, emotions, thoughts, opinions, beliefs, and ideas
Remembering this, your company will create smarter, more effective market automation campaigns with great results. 
March 11th, 2020 11:42 am

Affordable SEO is The Way to Go!

Affordable SEO, is that really possible? How would you react to the tendency of equating affordable SEO service with amateur SEO? Does this automatically lead to something negative?
The word “amateur,” in most instances, carry negative undertones. When we refer to something as amateurish, we usually mean that it is not worthwhile or desirable.
Affordable SEO
This unfair tagging may not sit well to those who support renowned global events. As in, the World Amateur Chess Champion and World Amateur Karate Champion.
 
SEO experts generally believe that many people strive to distance themselves from this amateur tag. At the same time, they project a brand image as affordable SEO service.
In fact, in the script listing marketplace, SEO experts not only offer affordable SEO services. They also group themselves by specialization. There are Facebook experts, gigs experts, Google SEO experts, etc.
 
Under specific circumstances, there is a world of difference between the professional and an amateur. In one particular aspect, the distinction is on the basis of compensation and degree of support that one receives in the performance of a task. But does not have on any bearing on the quality of the task performance.
 
There is a general attribution to amateur SEO. People consider it as the cause common complications and problems such as filtration and search penalties. However, there are some amateur SEO techniques that even SEO gurus consider good practices.
In fact, there are several of these good practices that pros commonly use. Here are some of these Affordable SEO practices that we apply until now.

Writing Content

A few paragraphs or even a few lines on your web page can constitute as your first step on SEO. In fact, there are instances where amateur SEOs come out as better copywriters than most of the seasoned and expert SEOs.

Web Publishing

Amateur SEOs apply simple logic. For them, more is always better and this applies to their SEO techniques. Publishing as many websites as possible is considered as an “amateurish” SEO technique.
Affordable SEO
Be that as it may, it is a widely accepted principle. Publishing more sites provides a broad range of opportunities for amateur SEOs to sharpen their skills and enhance their proficiency. This is akin to throwing bread on the river with the expectation that it will return a thousandfold.

Establishing Relevant Connections

It is a given that the most visible website operators are always engaged in “lively” conversation on subjects relevant to their website.
Even if they do not fully know the main players in their niche, amateur SEOs still “play” with these players and eventually become marquee players themselves. This is how we can define the crossover of amateur SEOs to professional SEOs.
 
The Searchie is a SEO expert company. We provide performance-based SEO packages for small and large businesses. We improve your bottom line and have a unique ROI indicator.
Over 95% of internet traffic happens on the first page of google.com. If your business is not competing on the first page, you could be missing out on new sales.
Let us help you increase your sales & bottom line by being “found” online. For 1 hour free personal consultation, get in touch with us now!
March 23rd, 2020 09:45 am

Search Engine Optimization to Increase Website Visibility

In recent years, Search Engine Optimization techniques have become a very important tool in the online marketing world. There are different marketing techniques to promote products and attract customers. You could use some of these Search Engine Optimization techniques to increase traffic to your website.

Search engine optimization techniques are used by both large, famous companies and those who are new to internet marketing. This article deals with different Search Engine Optimization techniques. It will give you tips and ideas on how to make the most out of them.

 

SEARCH ENGINE OPTIMIZATION TECHNIQUES

The main reason for using search engine optimization techniques is there are a large number of websites on the internet. With almost all companies turning to the internet to boost sales and the image of their firms, it is not easy to put your website out there and get it noticed among the crowd.

 

search engine optimization techniques

 

This is particularly so if your business is not one that is very well known. For people

to visit a particular website, they need to either know about the site or the name of the firm.

 

With search engines such as ‘Google’, Yahoo’ and ‘Bing’ around, the aim is to make their websites rank on top in these search engines using search engine optimization techniques of search engine optimization. This is one of the best ways to increase search engine traffic.

 

AIM OF SEO TECHNIQUES

We must use many time-intensive search engine optimization techniques. We require a team of experts to work on procedures like Inbound Link Building, Market analysis, Keyword Marketing Analysis, Search Engine Visibility and also several other technical evaluations.

Our main Aim to use the Search Engine Optimization techniques is to create the best results for bringing our page to the front page.

 

SEO ADVANCED TECHNIQUES

Let alone the enhanced internet speed, consumers now take live video any place and interact with the audience instantly.

 

search engine optimization techniques

 

Optimize the Click-through rate for the Google Rank brain. If you wish to get higher rankings, it’s essential to optimize your website according to these search engine optimization techniques for Google’s Rank brain algorithm

Long-Form content – Do you know why an extended form of content produces higher search rankings? Well, you should understand that Google doesn’t decide the PR by the word counts.

Research demonstrates that longer-form content tends to have a greater chance of earning quality backlinks. This will be our main advanced search engine optimization techniques.

 

SEO TACTICS

Here you have the tips and tactics that’ll help you get the results that you deserve. The first advanced tactic is getting to know your users. Everyone thinks that Search Engine Optimization techniques are about on-page or link building. But here’s the thing, Google wants to rank what’s best for the users.

It ranks the websites looking at the usability. The same way you get to know what’s best for your users by surveying them. By using tools like Survey Monkey and Hotjar, you can find out what your users love and what they don’t. Google understands the need of the users and ranks our websites accordingly.

 

CREATE CONTENT FOR HUMANS, NOT FOR GOOGLE

 

As discussed above search engine optimization techniques, you should create your website keeping the users in mind. This way, you will create the best user experience. And you’re much more likely to get traffic from Google.

 

These days, Google’s looking at what’s called user metrics. User metrics show the number of people visiting your site after they click. That lets Google know that people do not like what they see.

 

They also look at things like time on site, bounce rates, pages per visitor, even how long your website takes to load. By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

 

LEVERAGE SCHEMA MARKUP

 

The second tip is to leverage schema markup. Do you know all those reviews and star ratings that you see when you’re searching? That’s called schema markup. If you’re using Word Press, you can just check out the Yoast SEO plugin. This is also a search engine optimization techniques.

 

It’ll allow you to do a schema markup with just a few simple clicks. It’s worth checking out, which makes it easy. And that way you don’t have to learn a single thing about coding.

 

EXPANSION OF CONTENT

 

The third advanced search engine optimization techniques are that I want you to try out is expanding your most popular pages. See, content marketing is a big hit or a lost game. You create a lot of webpages, a lot of content pages.

 

Some get tons of traffic, while others don’t. And you may be asking yourself why. Well, a lot of times you won’t have an answer. But what you can do, is you take your most popular pages and expand them. So let’s say you have a 3000-word blog post that’s ranking well.

 

You’ll want to take the keywords of the page it is ranking for, put them into a tool called Ubersuggest. It’ll show you all the other long-tail phrases that are related to that main phrase. Integrate them into that page. In essence, you’re expanding your page.

 

And when you do that you’ll find that you’ve already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days. This is one of the best search engine optimization techniques to rank.

 

INTERNAL LINKING

 

The fourth tip for search engine optimization techniques is to send link juice to lower-ranking pages. As mentioned in the previous step, you have some pages that naturally do well, and some that don’t.

 

You need to go to your pages that are doing well and give an internal link to the ones that aren’t. And see if that helps boost them up. What you’ll find is, those pages that aren’t ranking well will start climbing higher.

 

INFOGRAPHICS

 

Then you need to leverage infographics. You’re probably already saying, I’ve seen infographics, everyone has them. But you don’t have to just leverage any infographics. You have to leverage advanced animated infographics. Using these search engine optimization techniques, you’re going to get way more backlinks.

 

ROUNDUP POST

 

The next thing is to leverage the roundup post. They used to be more popular three or four years ago, but they still work. Let’s say you’re writing an article on 101 search engine optimization techniques, or 31 search engine optimization techniques from 31 experts.

 

By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote those links.

 

Social shares will get you more traffic, and eventually, the more eyeballs seeing your page the more natural backlinks you’ll also get. This search engine optimization techniques will increase the overall authority of your site and your rankings.

 

TYPES OF SEO

Types of SEO services and why you need to know the difference. In this topic, we’re going to cover Different Types of SEO Services.

 

There’s a big disparity between certain SEO programs and others. So we’re going to see what to look for, so you understand the differences I’ve taken these things through a scale.

 

&QUOTA IN DISGUISE OF SEO

 

So the first one is what I like to call &Quota; not SEO. Quota; This is seen with a lot of website hosts. They’ll say that the sites are optimized but what they mean is that the site can be crawled.

 

There may be some automatic meta tags that are made. They’re not doing anything for you. It’s not optimizing your site. In all honesty, it’s not. It’s the very basis of what you need just to be able to show up in the search engines. Yeah, that’s what you mean by crawled.

 

&QUOT

 

The next one I call " barely SEO. &Quot; that is maybe they’re creating some Meta tags for you. But they’re not doing any keyword research.

 

They’re not optimizing the actual content of your site. All it is just the bare basics of the Meta tags and the title tags. It can get you, maybe, a little help, but it’s not going to do what a full optimization would do by any stretch of the imagination.

 

&QUOT

 

The next one is " decent SEO. quot; you’re doing something here. This is where the company is optimizing the whole site, or the whole page, at least, the pages that they’re optimizing.

 

So they’re not just doing Meta tags but also dealing with the content of the site and the various elements there, the different tags that are there. And they’re doing keyword research.

 

What does your site authority allow you too? What are the search engine optimization techniques are going to help you rank this site for? And also, what are people searching for? If we try to optimize for a keyword that you can’t rank for, you’re going to show up in #50, and no one’s ever going to see.

 

And if we optimize you for a keyword no one ever searches for, then who cares if you’re#1? You’re not going to get any traffic. So that keyword research is very important to be able to determine the best keywords that you can rank well for at this time. It’s really important to do &quot and search engine optimization techniques to follow.

 

But if you’re not doing any kind of keyword research, you have no idea what terms to even follow, and what terms to pay attention to. So, it is very important to make sure keyword research is done before you go through the process of optimization.

 

Types of search engine optimization techniques/Advance web ranking

Keyword Research

Search Engine Optimization techniques include knowing what your prospective clients are looking for. You must know what type of keywords they are likely to type in a search engine when looking for the type of products or services that your company sells.

You could make this search engine marketing techniques most effective by relying on keyword tools like Keyword planner or Wordstream’s free keyword tool. Using these search engine optimization techniques you can do keyword research.

That would help you identify the most commonly used keywords in your niche. You could then use these keywords on your website. This way when buyers search for those keywords they will find your website.

BACKLINKS

Another great search engine optimization techniques are to create good backlinks to your website. These backlinks could then be added to other sites that deal with the same type of products, resulting in more traffic to your website.

This is guaranteed to increase page ranking and is a great marketing tool for any website. Taking full advantage of these search engine optimization techniques and tools will give you good results.

SEO THE WRONG WAY

We will now explain to you how exactly to rank your website or blog on the front page of Google using search engine optimization techniques. Tell you why you‘ve been taught wrong by a lot of the experts. The problem is most of the experts will tell you how to do it but they‘ve already got authority so it is very easy for them.

There are many reasons you would want to rank a blog or a website. But the biggest reason is to make money. People want to monetize their websites, blogs for affiliate marketing.

They want to sell courses, their e-commerce products. There are a lot of other reasons you would want to get to the front page.

You know it’s free organic traffic that’s high convertible. If you don‘t know what search engine optimization is, then you don‘t know what I‘m talking about. Many will ask you to simply try to rank your website or your video for particular keywords on the front page of Google.

You do that so you can get organic traffic to your website that is high converting and purchase from you or affiliate products. But the biggest mistake is everyone keeps listening to people like this. We need to address a problem that a lot of these guys is that they tell you generic things that won’t give you results.

You are most likely a new website these may not apply to you. That is because these are completely useless if you don‘t have authority on your website.

HOW TO GET AUTHORITY

So we are going to take you from scratch on how to get the authority and start ranking your websites in Google using our search engine optimization techniques. We‘ll just go through it real quick before we move on.

Authority is basically how strong your domain or web pages are. URL shows how strong specific pages are. Domain rank shows how strong a specific domain is. The higher the domain rank, the better your website ranks.

Now what I‘m going to do is take you through the process step by step and show the two critical things that you need to rank. These are the two most important things. If you get this right nothing else matters. So let‘s move on with this.

KEYWORD

Step one is obviously to have a keyword. If you don‘t know what a keyword is, let us explain. It’s something that users type into Google search and you show up for that specific keyword.

For Example: Here my keyword is Search Engine Optimization techniques. And when to typed Search Engine Optimization techniques on google search it showed some results. But there’s a problem with this. A lot of people will go and try to rank for the hardest keywords.

USE LONG-TAIL KEYWORDS

Longer keywords called long-tail keywords are easier to rank. For instance, ‘ Search Engine Optimization techniques ’ would be a lot easier to rank for than ‘ SEO techniques’. So the longer the keyword, the easier it is for you to rank. So when you are starting to rank your website it makes sense to try to rank for long keywords.

A big mistake many people do is they will take that long-tail keyword and use the entire sentence lots of times. This will make their article look very bad. Over optimizing your article is equally bad as not optimizing at all.

Google is smart enough to get all these little keywords inside your article and piece them together.

A lot of people think that they have to try and rank for one specific keyword but that‘s not the case. Google will rank you for hundreds and thousands of keywords as long as you start to build up authority for that specific page.

So initially if you just keep building backlinks with your page you will just keep going up and up in the ranks.

STRUCTURE OF THE CONTENT

Let us now move on to step two. Before that, you need awesome engaging content that holds the reader. It’s not all about content for Google anymore.

Back in the days, we could write content for Google and it ranked. Now Google takes user experience, user engagement into account. There are a few things you need to follow while writing a blog. The blog should have a proper heading and title. It should contain images because they keep the reader involved with your content.

You need to link to other pages on your website. This is because if people click those and go through it shows that a person stayed on a website for longer.

It gives good signals to Google. There is a little bit of a secret you should know. There are some Search Engine Optimization techniques that will keep people on the website.

It is putting a video on the bottom of the articles. The reason is a large percentage of people will go to the bottom and they are most like to watch the video. A decent video could be five minutes long.

So they are most likely to stay to watch the video and will stay on the website for four or five minutes longer. And this shows Google this person is interested in our article and they will consider giving a bit of a boost in the rankings.

Even if you don‘t have videos of your own, you can simply share a related video from YouTube in your article. So that‘s the most important step. If your content isn‘t right, you‘re not going to rank.

META DESCRIPTION

The next important Search Engine Optimization techniques are to optimize meta descriptions. Add keywords to your content and you do need a fast website like the experts have been saying. However, this is useless if you don‘t put everything else in the place.

A Meta Description is those two lines we see below the title on the SERP page. In WordPress, you can use a plugin called Yoast SEO and change the SEO title and the description.

This is what people are going to see when they search on Google. So you should write something that stands out. The description should include keywords but stuffing a big no. It should convey what the page is about.

OFF-PAGE SEO

Once you have done all this, you are done with on-page SEO. Now, you need backlinks and more importantly, it must be natural backlinks. Only good quality and natural backlinks are going to give you the authority.

Google always uses backlinks as a ranking factor and it is one of the most important ranking factors. You need to have engaging content. If you don‘t have this your backlinks are probably not going to work.

seo and sem services

Otherwise, you will need to spend thousands of dollars on backlinks or lots and lots of hours building them if you don’t have quality content. Here are some Off-page search engine optimization techniques:

CREATING QUALITY CONTENT

Now how do you know if your content is good enough? There are things you got to do. You‘re going to take the keyword you‘re trying to rank to put it into Google and check out every single website on the front page.

You‘re going to see the quality of that content. You‘re going to see how many images they use you‘re going to see how many videos they use. And you‘re going to make your article a thousand times better than their articles.

That is how you know if you have the right content to rank in Google. Google wants to see content that gives off positive signals to rank you at the top. That includes things like good meta descriptions. It needs to get people clicking because that ‘s also a ranking factor click-through rate.

HOW TO GET QUALITY BACKLINKS

Normally a website will have a home page and let’s say we have six articles. We have to generate backlinks to the homepage and all of these articles. The backlinks we generate need to be relevant to our niche.

We need to check the domain authority of the page we are getting our backlinks from. Only if the websites have good domain authority, we can generate backlinks from. We are better off without backlinks from less domain authority pages.

OUTBOUND LINKS

We need to have outbound links as well on our page. In our blog, we need to give links to other related articles. This is equally important as backlinks.

For instance, if you have an article about how to make a blog you have to link out to other blogs/websites about how to make a blog even sometimes if they‘re your competitor.

You have to link to other articles that talk about blogging even a Wikipedia page. You could even give a YouTube video link.

Social Accounts

Now the first thing you ‘re going to do you need to understand that when you start a website you need to think to yourself what would I do if I was Google what would I want to see from a brand new website what would I want to see in Google right now.

 

They want to make sure everything is natural so the first thing any website usually starts is getting into social accounts. You need to start multiple social accounts for your blog page.

 

Create accounts on various social networking sites like Facebook, Instagram, Twitter, Pinterest. It doesn’t matter what niche you are in. Start building your social accounts and start posting.

 

Google expects you to do go and build social media accounts and then go and post your articles on those social media accounts. It is good for branding.

 

COMMENT ON FORUMS

 

The next step is very simple as well go to blogs and forums and leave comments and once again you want to link to other pages as well as your homepage and your other pages why do you want to do blog comments and forums next because it’s natural.

 

This website is gone and credits some social accounts now they‘re going out and just and forums and blogs commenting and engaging in communities okay this looks natural to Google. This way you start to build up some authority.

 

CREATE A YOUTUBE CHANNEL

 

The next step is to start a YouTube channel. There is a reason I haven‘t put this in the social account section. If you start getting into videos for your websites you have a big advantage over others.

 

YouTube and Google are the same companies. Google is now prioritizing videos in these search results. That’s one of the reasons. There is another reason to use YouTube. If you put a link in the description it’s a backlink for you.

 

Even though it’s a no-follow backlink, it’s still a quality backlink. It builds your spider web.It is highly recommended that you start a YouTube channel even if yours is just an affiliate website. You don‘t have to put your face or anything. Create any kind of video with quality content.

 

You can even create a video with a bunch of images. You just need to have good and relevant images. You can see videos everywhere. Nearly every single keyword you see now will have these video stacks at the top. That is why YouTube is important.

 

GUEST POSTING

 

The last step of search engine optimization techniques is guest posting. This is a way of doing blog outreach. You can search for top blogs related to your niche. You can send out an mail to the top bloggers. If you had given an outbound link to one of their blogs, you can let them know.

 

In any of the above Search Engine Optimization techniques points, the key is to be consistent, natural and to give space between each of these steps. If you work on social accounts today, wait a couple of weeks to do some blog come.

 

Then you go for commenting. You need to be consistent so you can rank stuff on the front page. It takes around about three to six months sometimes longer depending on how strong the keyword is.

 

These were my Search Engine Optimization techniques to rank your content on Google top page. If you like these Search Engine Optimization techniques comment below and if no then share your valuable experience.

March 23rd, 2020 09:51 am

Salient features of privatized

The Salient features of privatized are:

Salient features of privatized

(1) Pay revision (PRCs) will not apply to NTPC. ‘Planned pay revisions’ will stop.

(2) No job security Pink slip culture will come, u may come in the morning and u may be told u are not required in company, go to HR and clear ur dues and don’t come from tomorrow.

(3) Electricity, House may no longer be subsidized/free in townships (why would it be as shareholders will want to maximize profit and reduce such freebies).

(4) System of IPDs/OPD in and Hospitals in the township may be abolished, and a Medical insurance cover may be implemented whose yearly premium only company pays. (as in private company) only for critical illnesses. [Reason: same as precious].

(5) NEFI, Unions will cease to exists automatically, as management is no longer required to discuss with representatives of his crucial decision, as a private company it can decide whatever it wants for welfare for his shareholders.

(6) No SC/ST reservation in recruitment. No proportionate promotions in clusters, No SC/ST quota in House allotment, etc. for obvious reasons.

(7) Brain drain Quality of new recruitees may deteriorate. As Job security benefit no longer prevail, a good engineer will prefer to join ‘ private company’ in metro cities Delhi, Bangalore, Pune, Noida, etc) or companies with a chance of foreign assignments, instead of a ‘private company’ with locations at some of the remotest industrial sites in India. Similarly, attrition from the company will increase. Increase workload, gate regulations of plant time, random transfers, no vigilance /CVC applicability on employees will be other ‘non-tangible’ features.

(8)The government, however, is reluctant to give up its role of owning and controlling economic activities. At the same time its inability to spend on providing minimum health and education services. It is eager to spend on higher education without spending enough on primary and secondary education. It has failed in providing a corruption free administration, an essential precondition for increasing competitiveness.

There are many more Salient features of privatized but these are the top Salient features of privatized.The success of the economic reforms depends upon the commitment of all concerned – people, political parties, bureaucracy, and government – to the socio economic progress of the country

March 23rd, 2020 09:52 am

How to create Gmail? Registration and configuration

If you are promoting your website or offering such services to your customers, then you simply can’t have your Google account. And not only because of this.

Gmail

Gmail is the most advanced and secure, so let’s figure out how to create a Gmail account and a Google account.

  • Why choose Gmail?
  • Sign up for Gmail
  • Gmail setup
  • Signature
  • Import and collect mail
  • Themes
  • Conclusion

Why choose Gmail?

Gmail offers a very convenient interface, not inferior to desktop email clients such as Outlook. Gmail Mail is available absolutely from any devices, both through the web version and through mobile applications for Android, iPhone, etc.

Another feature why I recommend using Gmail is the best spam protection. In my mailbox mail.in, for example, there are tons of spam. Spam comes to Gmail very rarely, because its main part is cut off.

It is enough to configure the collection of mail from these mailboxes in Gmail and important letters will not disappear anywhere. Since Google Mail is free (not counting corporate, but we’ll talk about it in another article), you don’t lose anything at all.

Creating a mailbox on Gmail is also creating a Google account. And this opens up many possibilities: you can add a site to the Google Search Console, create your own YouTube channel or monetize your site using Google AdSense.

Sign up in Gmail

The first thing to remember is the address of gmail.com. It is .com. Do not confuse with Gmail.in. This domain has nothing to do with Google, although the search engine probably tried to sue this address. On .ru is a rather strange mail forwarding service. In short, it does not suit us.

Gmail

If you are more comfortable to watch the video than read the text, then the registration process is shown here. Only this video is a bit out of date, there have been changes in the Gmail interface, but in general, it’s still the same

Go to https://www.google.com/intl/in/gmail/about/ and find ourselves on the landing page. The big red button speaks for itself.

We fill all fields based on the purpose of registration. If you create your account, do contextual advertising and want to get a Google Ad Words certificate, then you need to enter real data because they will be displayed in the Partners profile and on your certificate. If an account is created purely for business purposes, for example, for an Ad Words account of a specific project, then you can leave the accuracy of the data in its sole discretion.

Since Google Mail is megapopular, most of the beautiful addresses are already taken. But in the email addresses here it is allowed to use dots, so you can register the box by the domain of your site. Such an address is unlikely to be busy. For example, [email protected].

Pay attention to the mobile phone and spare mail fields. You can skip the phone (but it’s better to specify a personal account), although Google may require you to enter a number if suspicious activity is running from your IP (several registrations of mailboxes in a row). I always advise you to specify spare mail so that you can recover your forgotten password. Alternative mail must exist and you must have access from it because it will receive a letter with a confirmation code.

Also, do not forget about the password. Any QWERTY and 12345 is just a gift for lovers of hacking other people’s accounts. The password must be complex, contain upper and lower case letters, numbers and special characters. If you are hard to come up with such a password, then use the service KeePass. It generates and stores complex passwords, so you do not need to learn them by heart or write them down on the leaflet.

If everything is filled in correctly, a welcome window will open, in every possible way praising Gmail. In the mailbox will be a couple of letters saying that you are a new user of Google Mail and that you can transfer all your mail from other mailboxes here.

Customize Gmail

So, a Google account has been created and you have a coveted box. If you plan to use your account for other purposes, for example, to collect semantics in Ad Words in the Key Collector program, or you just need a box to engage in crowd marketing (register on forums), then you can skip the setting altogether.

And if you plan to work closely with the mail, then something must be disassembled.

Interface overview

For a relatively long time, correspondence in Jimale can be divided into several tabs-headings.

  • Unassorted – letters that do not fall into other tabs are included here.
  • Social network – here get notifications from social networks, etc.
  • Promotions – here you get all sorts of advertising mailings, for which you had the imprudence to subscribe.
  • Alerts – here come automatic notifications about payments, invoices, etc.
  • Forums – here come alerts from forums, newsletters, etc.

By default, only 3 are enabled; you can enable or disable the rest by clicking on the plus sign to the right of the extreme tab.

As practice shows, Gmail does not always correctly determine which tab to place this or that correspondence. For example, mailings from your favorite blogs can come in promotions, and Google Analytics notifications can be sent to the social media tab. You can drag emails from one tab to another. Then you will see a window with a question to always place letters from the given address in this tab? Click yes.

When you are done with setting up the tabs, you can proceed to the selection of the theme for the box.

Signature

You can add a signature that will be automatically added to the end of the sent letters. To do this, click on the gear icon in the upper left corner of the main interface and select the settings item in the drop-down menu. Scroll down the page until you see the caption item.

If you use mail to communicate with customers and colleagues, it is better to fill in presentable.

Import and collect mail

You can transfer your contacts and correspondence in other mailboxes to Gmail. To do this, go to the Accounts and Import tab in the settings and make the appropriate settings.

  • Import mail and contacts – here you can specify from which box to transfer contacts and correspondence. This is done only for existing letters, i.e. new letters will not be automatically transferred.
  • Add an email account – and here you can specify a box from which Gmail will import mail. Naturally, you must have access to this box. You can configure the collection of mail from several old or service mailboxes, combining all correspondence in one.

Themes

If you want to change the standard white google mail theme, then go to the Themes tab in the settings. There, click on Install theme and select your favorite option.

Conclusion

As you can see, Google Mail is a powerful tool, and for good reason, it is one of the most popular in the world (competing with Hotmail, but in the CIS this mail is not very popular). Some customers even refuse to work with the contractor if his working box is not on the mail, but in the mail, for example. The absence of a Gmail mailbox is like a marker of an unserious level of a performer, especially in the field of IT or marketing. But even for everyday life, this post is the best choice due to the level of security and protection from spam.

If you liked the article – put stars on it (read how to add stars on your site to Google ), share it on social networks (all of a sudden it will come in handy for your friends) and subscribe to blog updates.

March 30th, 2020 10:39 am