Basics of Google AdWords
Google Adwords 101
One of the most popular things out there in the Internet is Google. Google dominates the field of search engines. A recent study show Google is responsible for generating more than 70% of the clicks to web pages.
Google has also devised a way to be able to put Internet marketing through a whole different level. With its market dominance, it has the capacity to set up a new pay-per-click system which aims at matching sellers and buyers. Google has developed what is not referred to as the Google Adwords.
What is Google Adwords?
Google Adwords is one of the most promising advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.
If someone searches a keyword or phrase on Google, he will see ads on top of the organic results. These are the advertisements through Google Adwords. These websites pay to show their visibility on first page of Google when users type a certain phrase or word.
Business bid for their preferred keywords when they use the Adwords system. For example, a business selling laptops may opt to bid for phrases such as “laptops for sale”.
Bidding in the Google Adwords system to get the prime spots is primarily based on two factors: the click-through-rate and the amount of the bid. The amount of the bid will depend on the bidder himself. Bids can go as low as a nickel per click up to fifty dollars per click. The bidder must know how much to spend because the system charges the bidding price whenever the website is clicked through the Adwords system. Another factor is the click-thru-rate, or the rate by which people are clicking the website. Usually, the top three sites that are shown on the Adwords screen are the most popular and have the highest bids.
How to Engage in Adwords
If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions through the Google website. There are a few steps which we could tackle on how to start using Google Adwords.
The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. He should take into mind the different strategies that he would want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns from engaging in this endeavor.
He should also target the right market in terms of selecting the right language and countries which he would want his ads to appear. If one is selling products which would be of no use for citizens of other countries or if the option of exporting the products is not available, he might as well stick with his own country. He wouldn’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an Adgroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.
Google will ask an advertiser what he would want to put in his advertisements. The advertisement should contain a title line and a body. The title line should be a maximum of 25 characters. And the body should contain a maximum of two lines which contain 35 characters each.
The real challenge in designing advertisements for Google Adwords is to effectively attract customers and get them to click the website. Therefore, a concise but striking advertisement is particularly efficient in getting the attention of the surfers.
When a prospective customer clicks a website through the Google Adwords screen, a continuous set of efforts should be taken. The link in the Adword should not necessarily be the home page of a website but should be a web page wherein he can find information that is important to him. The link, perhaps, can be the “products” section of the website.
These are just some of the basic things that one must be able to digest to get a general feel of what Google Adwords is all about. One must be diligent in studying the different aspects of this system to be able to get the most out of it. We, The Searchie offer PPC/Google Adwords services for companies looking to grow their business online.